edWisor.com- Product Marketing Manager

edWisor was founded in Jul-2015 to solve the skills & employability problem for over 100 million students & professionals in India. We want to bring a positive change in the careers of at least 1 million professionals each year starting from the year 2021, and that is what motivates us to come & work for students every day. 5000+ lives impacted positively out of targeted 1,000,000 till now Besides helping students & professionals make a career in high growth jobs, we also work with more than 200 companies who are struggling to hire talent in cutting-edge technologies.

Typically, a product marketing manager will-

- Develop product messaging that differentiates new products from others in the market

- Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process

- Plan and take part in the launch of new products and involve several different departments in such launches

- Brief the necessary audience about new products and take part in presentations

- Through primary and secondary research, gain insight into customer use of current products, untapped opportunities and buyer personas

- Establish timescales for development of new products with product management, engineering or manufacturing departments

- Use market research data to determine product pricing

- Create product content such as case studies, videos, website copy and blog posts

- Speak and present about products to both external and internal audiences

- Propose and keep within a budget

- Research competitor offerings and react when appropriate

Key skills Required

- MBA from a reputed Indian Institution (Tier 1 or Tier 2)

- Proven work experience as a product manager (SaaS will be preferred)

- Collaborative skills: As a product marketing manager you will have to work with teams across your organisation. This will often include the sales and marketing department, the engineering department, product management and senior executives. New product launches are inherently - cross functional- and entail coordinating the work of many different people.

- Communication skills: Both speaking and writing abilities have to be tapped in this role. You will frequently have to present about new products and write engaging copy, telling the - story- of products, for various marketing channels.

- Research skills: A crucial part of being a product marketing manager is gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.

Read more at https://www.campaignlive.co.uk/article/job-description-product-marketing-manager/1381297#5Jg66BDq76LMCSJt.99

Salary offered - 6-7.2 LPA