edWisor - AVP - Marketing - IIM/ISB/MDI/FMS

edWisor was started in July 2015 with an aim to solve the problem of unemployment and mismatch in professional skills given at 35000+ colleges to 30+ Million students in India & those required by industry.

Our Team is now ensuring that everyone coming at edWisor can get their Dream Job by acquiring the right professional and technical skills from the best experts in the industry. i.e. Get Skilled! Get Hired!

You are one step closer to your dream job with us! We are looking for an AVP - Marketing to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards greater success.

You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards greater success.

As AVP Marketing, your goal is to ensure the company's marketing efforts are successful in helping it outperform competition. This role will be reporting into the CEO.

Your responsibilities will include :

- Listen to the trends of the market and direct the market research efforts of the company

- Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands

- Define marketing strategies (primarily Digital) to support the company's overall strategies and objectives

- Develop a feasible marketing plan for the department and oversee its day-to-day implementation.

- Manage existing PPC management team and build a highly efficient team of marketing professionals.

- Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company's unique - voice

- Design and coordinate promotional campaigns, PR and other marketing efforts across digital channels - Paid and unpaid campaigns

- Ensure return on the investments made towards all marketing initiatives.

Your success in this role depends on the following :

- MBA in Marketing from a Tier 1 MBA Institute

- Proven experience of at least 5 years as a marketing manager with at least 2 years experience in managing a team of at least 5 team members.

- Demonstrable experience of managing a monthly budget of minimum INR 25 lacs to INR 50 lacs per month and measuring ROI

- Proven experience in Viral Marketing and measuring their ROI.

- Demonstrable experience in developing efficient marketing strategies and business plans like SMS Marketing, PPC Campaigns, email Marketing, Social Media marketing, content/blogs etc.

- A leader with both creative and analytical capabilities.