Eduvanz Financing - Performance Marketing Role

Eduvanz is a digital Fintech NBFC helping Learners discover and finance their Learning & Career Goals with fast, convenient, and affordable No-Cost Financing Solutions. Feel free to Google us, to get to know the recent updates about us.

Responsibilities:

- Manage and optimize paid search campaigns across Google Ads and other search platforms

- Develop and execute paid social media campaigns on Facebook, Instagram, Twitter, LinkedIn, and other relevant platforms

- Manage display campaigns, including setting up and optimizing targeting, creatives, and bidding strategies

- Conduct keyword research and create ad copy that drives conversions and meets client goals

- Analyze campaign performance data and provide insights and recommendations for optimization and improvement

- Work with the wider digital marketing team to ensure campaigns are integrated and aligned with overall marketing objectives

- Stay up-to-date with the latest trends and best practices in biddable media, and apply these insights to improve campaign performance

Qualifications:

- Bachelor's/PG degree in marketing, advertising, or a related field

- At least 2-3 years of experience in biddable media, with a proven track record of success

- Knowledge of paid search, social media advertising, and programmatic display advertising

- Experience with biddable media tools and platforms, such as Google Ads, Facebook Ads Manager, and programmatic advertising platforms

- Analytical skills and attention to detail, with the ability to interpret data and provide actionable insights

- Demonstrated ability to manage multiple projects and priorities in a fast-paced environment