Educational Initiatives - Public Relations Specialist

Location: Bangalore

Responsible for the public relations initiatives within the company, an ideal candidate will Create, Manage, and implement PR campaigns with the goal of enriching our position within the public eye by maintaining strong relationships with the media representatives

Primary responsibilities

- Plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client.

- Assist in creating company literature and other forms of communication.

- Assist in marketing and promotional materials, both print and electronic.

- Work with advertisers for timely and useable ad submissions.

- Copyedit, proofread, and revise communications.

- Design and launch email marketing campaigns.

- Recommend, implement and maintain site design and operation.

- Work with manager and business units to determine event budget and manage expenses to that budget.

- Promote products and services through public relations initiatives.

- Develop marketing communications campaigns.

- Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.

- Identify, develop and execute communications strategy for key media contacts and customer references.

- Research media coverage and industry trends.

- Develop fresh story ideas.

- Conduct extensive media outreach.

- Prepare briefing materials.

- Coordinate scheduling and logistics.

- Coordinate conference, trade shows, and press interviews.

- Manage information, prepare agendas, and conduct research.

- Help to clarify the organization's point of view in the public domain whenever necessary

Qualifications/Desired Skills:

1. A degree in any subject is acceptable, although English, management, business or media studies, marketing or behavioural sciences is preferred. A PR postgraduate qualification can also be helpful.

2. 3+ years of work experience gained within the PR, marketing, fundraising, events promotion, or journalism trades may also be beneficial in your applications.

3. Excellent communication and interpersonal skills

Our PR Specialist should be-

1. Creative

2. A Social Butterfly

3. A Fantastic Storyteller

Salary offered: 9 - 10 LPA