Educational Initiatives - Manager - Marketing

Educational Initiatives (EI) is an educational products company that leverages the twin levers of cutting-edge educational research and a technology-based solutions approach to revolutionize how children engaged in the K-12 education space learn. Our vision is to create a world in which children everywhere learn with understanding.

- Our goal is to reach a multitude of children across different strata of society, irrespective of the kind of education they are receiving today or the curriculum they are following.

- We achieve this goal by building products that focus on diagnostic assessment and personalized learning. We believe in a scientific approach to conceptualizing, designing and building our products.

This stems from a dream to discover a SCIENCE OF LEARNING that can systematically be made available to teachers.

- To draw an analogy, modern medicine is the result of a corresponding Science of Medicine that is only about 80 years old. Almost all treatments are based on a scientific approach that follows a process chain enabling in-depth testing, analysis, diagnosis, prescription, progress-tracking and achievement of the goal for which treatment is being done.

- EI's mission is to build this 'Science of Learning which would provide answers to questions like how many children are not able to (say) correctly subtract in class 5 or solve equations in class 8. It would also categorize the different underlying errors and their frequencies.

- The Science of Learning would provide teachers a repository of data and techniques that they can use to help children learn better - a big improvement over today's situation where teachers struggle alone to help students learn. EI's work on assessment and learning has already helped create banks of misconceptions, common student errors and the like and share these as usable insights with teachers.

- The Science of Learning gets built by the use of technology and also helps technology be used better to improve learning!

- When you enter EI's workspace, you will instantly feel the charged atmosphere that emanates from this daily pursuit!

- We are continually looking for people with a positive attitude, compassion, a compelling desire to make a difference in the way children learn!

- Do you have a strategic approach to drive marketing initiatives that align with EI's vision, perfectly tailored and in tandem with its Business Needs, Internal and External Stakeholders and Culture

Qualities that describe our Marketing Manager :

- An innovator to attract, maintain and grow our customers

- Extensive Networking Skills

- A person who understands market flow, company strategy and hence how to implement it

- Social media Geek

- EI's brand ambassador - Let the world know what EI does!

The responsibilities include :

- Managing all marketing for the company and activities within the marketing department.

- Developing the marketing strategy for the company in line with company objectives.

- Co-ordinating marketing campaigns with sales activities.

- Overseeing the company's marketing budget.

- Creating and publishing of all marketing material in line with marketing plans.

- Planning and implementing promotional campaigns.

- Managing and improving lead generation campaigns, measuring results.

- Overall responsibility for brand management and corporate identity

- Preparing online and print marketing campaigns.

- Monitoring and reporting on effectiveness of marketing communications.

- Working closely with design agencies and assisting with new product launches.

- Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

- Analysing potential strategic partner relationships for company marketing.

- Partnering with the HR head and other SBU heads to put in a vibrant internal communications system for EI

Desired Candidate Profile :

- MBA- Marketing or a Ph.D., welcome from leading colleges and universities.

- 5+ years of rich experience in the Marketing domain

- Three words that define you: Dynamic, Go Getter and Passionate