Edelweiss Tokio Life Insurance - SM/Chief Manager - Product Development/Management

Edelweiss Tokio Life Insurance - Sr Manager/Chief Manager - Product Development/Management (5-10 yrs

New Product Identification :

- ldeate on new product specifications basis inputs from Listening posts, ideation team

- Collaborate with Marketing on testing field appeal and effectiveness of concepts

- Observe Market, Competition trends for ideas and refinement possibilities

- Work with Pricing team for obtaining competitive new product pricing within pricing benchmarks

Delivery to Product Road-map :

- Create business case documents for new products and obtain sign off from distribution leaders.

- Interpret impact of regulations on new products. Ensure compliance for new products

- Find solutions for complex system requirements/ workarounds and ensure readiness before launch

- Orchestration with 8-9 different departments like underwriting, claims, IT, customer service, legal, sales, training, marketing, etc.

- Create sales literature of new product which is consistent with Policy document and F&U.

- Drive Go to market plan for each new product launch

- Create a Go to market plan for each product in consultation with the channel heads.

- Offer value-added inputs in pre-launch kit preparation; generate sales concepts through identified sources.

- Ensure take up rate of product in the channel (in terms of % contribution as well as AFYP), including the mix of variants/ case size/ policy terms, etc. in order to maintain pricing VNB or bonus supportability, as the case maybe.

Portfolio Review and Maintenance :

- Create hypothesis for poor take up and test market it to prove/ disapprove hypothesis

- Story rendition and articulation basis the customer and seller profile of the channel.

- Basis the channel need, create an integrated theme consisting of new sales stories to drive take up rate

- Conduct specific interventions to correct the product mix, if required.

- Ensure product re-certification within agreed timelines