Edelweiss Financial Services - Lead - Marketing Communication & Public Relations

Responsible for the marketing and corporate communications to increase the service improvement, brand visibility sales growth, customer education in line with strategic business goal plan.

Customer Centricity:

a) Culture Building through running of Customer Council & various initiatives

b) Governance framework around QRC

c) Drive digital movement of QRC through Self-service Module by enabling App changes pertaining to

- Regulatory Observations

- UI/UX/Reporting Errors

- Creating & maintaining governance framework

d) Customer Engagement

- Email/SMS campaigns, Webinars etc.

- Email registration drive

- NPS Set-up & monitoring

Brand Building

a) Brand Key definition

b) Stakeholder Management (regulators, CLM partners etc.)

c) Business support

d) Brand Building

- Brand consistency in physical touchpoints

- Initiatives for imagery building amongst stakeholders/industry/prospective customers etc.

- Digital Assets creating & maintaining

e) Social media escalation management

Internal Communication

- Culture-building & information dissemination

- Develop and implement communication plans to launch new initiatives/products

External Communication including Public Relations and media relationships

- Website content and blogging.

- Website creation, SEO, and content marketing for advertising business

- Live events and conferences.

- Email and newsletters

- Social media

- Press release and corporate communication

- Creating relevant and engaging talk points for Spokesperson

- Manage media relations to create brand visibility