EcoTrail Personal Care - Manager - Digital Marketing - Beauty/Cosmetics

Iba Cosmetics is India's first Halal Certified, Certified Vegan and cruelty free cosmetics brand with a portfolio of 100+ SKUs across skincare, haircare and makeup that deliver proven results along with being completely free of animal-derived ingredients, alcohol, sulfates, and parabens. Our unique differentiator along with excellent product reviews, wide availability pan-India - both online across all major portals and offline across thousands of retail counters and high brand loyalty and repeat purchase rates makes us one of the fastest growing beauty and cosmetics brands in India.

- Iba was launched in 2014 and since then has received two rounds of funding from well-known VCs to further accelerate its growth.

- We are now looking for ambitious, driven individuals to join us on this journey and further the growth of the brand. Please find further details of the position along with its roles & responsibilities.

Job Role & Responsibilities :

- Build & Execute the overall Digital Marketing strategy for the brand across all channels.

- Will be responsible for Performance Marketing and to achieve targeted sales online.

- Plan, Execute and Optimize all paid ad campaigns across Facebook, AdWords, YouTube, Instagram, Bing, Twitter, LinkedIn and YouTube to drive conversions at the best-in-class ROI. Includes leading efforts on SEM, database marketing, direct-marketing via emailers and SMS campaigns, social media, and display advertising.

- Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes.

- Work with the website development team / coders to optimize website performance and constantly come up with areas of improvement and also drive the implementation of the same; should have detailed understanding of factors contributing to page load speed, user experience, cart value optimization, etc.

- Drive month-on-month increase in own website sales through close monitoring of funnel (traffic, conversions, average order value, etc) and coming up with strategies to grow the same

- Work closely with social media marketing team to drive customer interactions, followers and ideas to increase brand awareness and how it can lead to improved sales

- Track, report and optimize key business metrics across different channels using industry and proprietary tools. Prepare and share MIS is the required format on a weekly/monthly/quarterly basis with management.

- Push innovative ideas and growth hacks to drive more business.

- Develop a deep understanding of the target consumer and translate that knowledge to creating high-performing targeting/retargeting across all digital channels.

- Lead collaborations with stakeholders from other teams to achieve overall team objectives.

- Preferences We Are Looking For In a Candidate

- Min. 5 to 7 years of experience managing large scale digital marketing campaigns, preferably at a fast-growing eCommerce led beauty/personal care/FMCG company.

- Excellent hands-on exposure of managing high-performing campaigns on Facebook, AdWords, Instagram, Amazon Advertising, Bing, affiliate networks and other ad platforms.

- Excellent understanding of conversion funnel, product analytics, SEO and CLTV/CAC metrics to optimize ROI.

- Data-driven, analytical with an ability to work in a target-driven environment while keeping an eye on the bigger picture.

- Outstanding managerial skills to lead and motivate a team with optimum spend budgets and mission-critical responsibilities.

- Minimum qualification Graduate with English Medium + Specialized courses for digital marketing preferred. Should be very good with computers and required digital tools to perform his/her duty.

- We run a fast-paced, dynamic business and the challenges we face and solve every day are unique. We are looking for someone who can adapt quickly, handle multiple roles and is enthusiastic about growing an exciting Cosmetics Brand across multiple platforms.