eCommerce Manager - Key Account Management - IIM/FMS/MDI/XLRI

The primary responsibility is to handle the e-commerce channel for Wipes category to generate revenue and build consumer engagement. This is a role which spans across functions like marketing, sales, product and procurement.

The key responsibilities will be

Business Responsibility:

- Manage P&L for the Product Category

- Manage expansion and consumer engagement objectives

- Design a sales roadmap and ensure execution for the same

Brand/Product Management:

- Will be responsible for the product portfolio of the category

- Do a Competitor benchmarking and build positioning of the Brand

- Handle Branding agencies to develop designs and digital assets and create POS materials with clear messaging

- Work on pricing strategy to ensure positioning is achieved as per brand requirements

- Coordinate with multiple departments like procurement, production etc. to ensure availability of the product as required

-Work on aspects like packaging and brand communication

Digital Marketing/eCommerce:

- Lead the overall strategy, planning and execution for all Ecomm platforms

- Drive the overall Digital marketing strategy including campaign suggestions, video concepts, budget management and hygiene check.

- Digital campaigns management by optimizing key metrics such as CPM, CPV, VTR, CTR etc.

- Continuous improvement in AMS campaigns to reduce ACos and drive business.

- Responsible for website management and deliver activities to drive traffic to the website

- Explainer videos for the products, other promotion videos as and when required

What we are looking at

- Candidates from Skincare, Beauty and Wellness and/or FMCG industry preferred

- Candidates having worked in D2C industry highly preferred

- Candidates should have experience in e-commerce

- Preferable MBA from Tier 1 B School; Tier 2 B School with relevant experience

What We Offer

- Opportunity to launch and expand a brand in an ever growing category

- High visibility role with defined accountability its like working in a start-up environment with ample resources

- Competitive Salary and opportunity to make an impact to the business