eCommerce Lead - FMCG

eCommerce Lead - FMCG Business

- Development and management of eCommerce strategy

- Preserves existing business and creates new business opportunities

- Provide analysis and strategies for improving the sales performance of retailer/ marketplace

- Creates and maintains account relationships by creating credibility, developing trust, and providing strategic inputs to channel partners

- Demand Planning Coordination with customers

- Build data-backed analytics to derive insights from sales trends, strengths, and weaknesses

- Influence and report on the trade and related media investment effectiveness and efficiency

- Coordinate corporate marketing, and merchandising program with the platform

- Collaborate on best practices on the platform via media, content, search and conversion, drive the creation of the next generation of analytics

- Development and implementation of online category management initiatives

- To be the expert on eCommerce opportunities by building relationships to drive agreed business growth and turnover

- Responsible for business and market development and scope out opportunities for growth and key initiatives to leverage category growth and market share

- Maximize growth and accelerate the rate of new customer acquisition

- Gain market intelligence and competitive landscape mapping to identify emerging trends and opportunities

- Sets sales policies to ensure the overall brand impression is positive and cohesive

- Innovate and activate key launches, campaigns, and collaborations with marketing and digital for impactful brand presence leading to business

- Measure, manage and report eCommerce sales and ROI activities and make adjustments as necessary

- Develops and cross-functionally (Marketing, Supply Chain, and Finance) execute comprehensive online sales and eCommerce Business Development Plans