eCommerce Key Accounts - Digital & Performance Marketing - FMCG

Responsibilities:

- Develop and drive end to end marketing strategies for top eCommerce platforms

- Plan and achieve the consumer traffic, profit, and ROI/ROAS goals of performance marketing

- Close Quarterly / annual Activation plan between Trade and Marketing plans with platforms & review periodically

- Develop vendor relationship(s) to access best practices; work closely with existing vendors to ensure quality planning and execution of campaigns on Marketing initiatives

- Track, analyse, and report on key performance metrics and identify areas of opportunity

- Advise on digital and marketing best practices, the latest tools and systems

- Initiate growth projects and strategies in the area of analytics to support the ecommerce strategic objectives

- Liaison with E Commerce players to understand business issues, focus areas and growth factors; and translate into analytical initiatives

MBA

Experience: 4 to 6 years in Performance Marketing, Digital Marketing in agency, FMCG and top ecommerce firms