Roles & Responsibilities- - Managing the P&L - Delivering sales & profitability - Driving and achieving annual business plan of online sales across own website, online grocery partners / marketplaces and online delivery partners - Develop and execute channel specific product launch strategy for online - Manage end to end process - Coordinate with cross functional departments to ensure smooth execution of all steps from order generation to delivery and cash collections - Drive alliances with channel partners to synergise products and services Marketing and product strategy - Prepare and manage a digital marketing budget - Measure and improve ROIs, CPC, CAC, CPTs - analyse digital marketing analytics reports and devise strategies to improve key online metrics - Design and manage the performance marketing and SEO activities to drive online traffic to own website - Developing and managing digital marketing campaign to improve ROIs by utilizing a range of techniques including paid search and SEO. - Manage performance marketing on marketplaces / platforms such as Amazon, Flipkart, Big Basket.. to improve sales in respective platforms - Oversee the social media strategy for the company - Managing online brand and product campaigns to raise brand awareness - Manage the own website user interface and other IT activities - Improve customer Service & user experience own website and other online delivery channels - Improving the usability, design, content and conversion of the own website. - Tracking conversion rates and making improvements to the website. - Devising strategies to drive user experience on the website. - Analyze and manage customer service feedback - Lead the Customer Relation Management (CRM) initiatives and loyalty program - Retain and increase enrollment to the Loyalty Program - Devising offerings to the Loyalty customer for their sustained excitement - Lead and Database management of the Online and Loyalty Customers Preferred skill set and experience- Technical Skills - 7+ years of experience in performance marketing, SEO and B2C E Commerce platform management - Deep understanding of managing B2C sales in dedicated E Commerce portal and online marketplace platforms, digital marketing and SEO activities - Analytical and detail oriented - Competent to perform data analytics and drive insights to continuously improve online B2C sales performance - Ability to manage multiple teams (IT, digital marketing, sales operations..)

Chennai

eCommerce Head - P&L - FMCG 

eCommerce Head - P&L - FMCG  ,Job Description for eCommerce Head - P&L - FMCG  in Xperia Consulting in  Chennai for (6-15) years of experience. Apply Now!

Job Description for eCommerce Head - P&L - FMCG  in Xperia Consulting in  Chennai for (6-15) years of experience. Apply Now!