Posted By
Posted in
Sales & Marketing
Job Code
1169910
Category - Sales & Marketing
Skills - Head of E- Commerce - FMCG - Bangalore
Job Type - Permanent
Job Description - The responsibilities of an E- Commerce Head involve driving sales, content, key account management, strategic planning and also understanding of digital content and performance marketing.
Client Details :
Our client is a well-known name in the Indian market, they are category market leaders with national presence and have had an inspiring growth story. They are looking for a Head of E- Commerce to manage their online business. This role will be based in Bangalore or Hyderabad.
Description":
Key Responsibilities of the Role:
- Develop, influence, and drive the Content, Analytics and Performance Marketing strategy across E Commerce Platforms In collaboration with the respective NKAMs and KAMs
- Design and implement the channel-portfolio strategy for all sub-channels within E Commerce
- Manage and optimise the Performance Marketing spends for E Commerce Channel
- Drive profitability across Sub Channels
- Drive optimised Paid and Organic search on all platforms
- Drive optimised Media deployment across relevant platforms
- Use data and ' to measure campaign performances against goals (RoI and KPIs); identify trends and insights, and optimise spend and performance based on the insights
- Effectively deploys National level strategies and plans by delivering specific action on ground by leveraging aspects such as Spends, Infrastructure, people, brands and channel
- Lead and motivate his/her team to desired levels of consistent performance
- Liaise with support functions such as Supply Chain, Finance, Digital Transformation and marketing to deliver the planned activation's and KPIs
- 7-10 years of relevant experience, with at least 2 stints in E- Commerce
- Experience within E Commerce preferred and should have been in an E Com role handling Digital Activation's and Performance Marketing for at-least 2-3 years
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Posted By
Posted in
Sales & Marketing
Job Code
1169910