eCommerce Head - D2C

Brief Overview of the Job Description :

- This role is responsible for developing, executing, and optimizing our online sales strategies to enhance customer engagement, drive revenue growth, and ensure a seamless customer experience.

- It requires a data-driven, creative, and strategic individual capable of managing end-to-end operations across e-commerce platforms, from user acquisition to conversion and retention.

Key Responsibilities:

Strategy & Planning:

- Develop and implement a comprehensive DTC e-commerce strategy aligned with overall business goals.

- Identify market trends, customer needs, and competitive landscape to drive strategic initiatives.

Site Management & Optimization:

- Oversee the daily operations of the e-commerce website, ensuring an optimal user experience.

- Implement A/B testing and other optimization techniques to improve site performance and conversion rates.

- Collaborate with web developers and designers to enhance site functionality and aesthetics.

Marketing & Customer Acquisition:

- Plan and execute digital marketing campaigns including SEO, SEM, email marketing, social media, and affiliate programs.

- Develop and manage content strategies to drive organic traffic and improve search engine rankings.

- Utilize data analytics tools to track, measure, and report on campaign performance.

Customer Experience & Retention:

- Design and implement customer retention programs such as loyalty programs, subscriptions, and personalized experiences.

- Handle customer feedback and complaints, ensuring prompt resolution and continuous improvement.

- Develop strategies to enhance customer satisfaction and increase lifetime value.

Inventory & Fulfilment:

- Coordinate with supply chain and logistics teams to ensure accurate inventory levels and timely order fulfillment.

- Manage relationships with third-party logistics providers and shipping carriers.

Data Analysis & Reporting:

- Use analytics platforms to gather insights on customer behavior, sales performance, and website metrics.

- Prepare and present regular reports on key performance indicators (KPIs) and ROI.

Team Leadership:

- Lead and mentor a team of e-commerce professionals, fostering a collaborative and results-oriented environment.

- Coordinate cross-functional teams including marketing, IT, and customer service to achieve business objectives.

Technologies to be Used:

- E-commerce platforms (e. , Shopify, Magento)

- Digital marketing tools (e. , Google Analytics, AdWords)

- CRM systems

- Data analytics tools

- A/B testing tools

- SEO tools

Qualifications:

- Degree in Marketing, Business Administration, E-commerce, or a related field.

- 5+ years of experience in e-commerce management, preferably in a DTC environment.

- Proven track record of developing and executing successful e-commerce strategies.

- Strong understanding of e-commerce platforms, digital marketing tools, and CRM systems.

- Excellent analytical skills with the ability to interpret data and make data-driven decisions.

- Strong project management skills and the ability to manage multiple projects simultaneously.

- Exceptional communication and interpersonal skills.

- Creative thinking and problem-solving abilities.

Knowledge:

- In-depth knowledge of e-commerce platforms and digital marketing tools.

- Understanding of customer acquisition and retention strategies.

- Familiarity with data privacy and security regulations.

Skills:

- Analytical and data interpretation skills

- Project management and multitasking

- Strong communication and collaboration

- Creative problem-solving

Attitude:

- Proactive and results-oriented mindset

- Strong sense of responsibility and ownership

- Eagerness to learn and adapt to new technologies

Work Environment:

- Collaborative and innovative work culture

- Emphasis on continuous learning and development

- Supportive and inclusive team dynamics

Key Performance Indicators:

- Revenue growth and ROI

- Customer acquisition and retention rates

- Site performance and conversion rates

- Inventory accuracy and order fulfillment efficiency

- Team Development and leadership Effectiveness

Salary and Benefits:

Competitive salary based on experience and qualifications Comprehensive benefits package including health insurance paid time off, and professional development opportunities

Company Overview:

- Our client stands as a leading player in the market, dedicated to delivering top-quality products and services to our valued customers.

- With an unwavering focus on innovation and customer satisfaction, they continuously strive for excellence in every endeavor.

- Their passionate, driven team is committed to making a significant positive impact within the industry, ensuring they remain at the forefront of progress and success