EC-Council - Manager - Marketing

EC-Council is the world's largest cybersecurity technical certification body. We operate in 145 countries globally, and we are the owner and developer of various world- famous cybersecurity programs. We are proud to have trained and certified over 220,000 information security professionals globally that have influenced the cybersecurity mindset of countless organizations worldwide www.eccouncil.org

Job Responsibilities:

1. Strategise and execute the company's annual marketing calendar in alignment with business objectives.

2. Cultivate business relationships with alliances, partners, clients, and academic institutions.

3. Define and consistently communicate the company's desired image and positioning across internal and external stakeholders.

4. Enhance the company's brand position through active participation in events, speaking engagements, networking, lead generation, and thought leadership.

5. Implement initiatives to create an effective marketing mix (both print and digital) that aligns with the annual marketing plan.

6. Coordinate and implement various digital marketing campaigns, including web, SEO/SEM, marketing database, email, social media, and display advertising.

7. Develop, establish, and maintain the company's social media presence.

8. Measure and analyze the performance of all digital marketing campaigns, assessing against predetermined goals such as ROI and KPIs.

9. Develop and oversee digital marketing campaigns while managing the social media strategy for the company.

10. Enhance the usability, design, content, and conversion rates of the company website.

11. Stay abreast of new technologies to ensure the company remains at the forefront of digital marketing advancements.

12. Organize and facilitate masterclass sessions, conduct hackathons, and arrange conferences while also serving as an evangelist for the company.

Job Requirements:

- MBA in Marketing from premier institute (Technical graduate degree preferred).

- 5+ years of relevant experience.

- Training/ educational/ IT/ Media industry experience is preferred.

- Understanding of Creative design and media channels is a must.

- Understanding technologies and cyber-security market trend will help.