easymandi.com - CoFounder - Marketing - IIT/IIM/ISB

easymandi.com is an online grocery store in Hyderabad, started operations in year 2013 . We rank among top 2 in Google search in Hyderabad.

Position : CO-FOUNDER (Marketing/Sales)

Offer : Attractive Equity. NO SALARY NOW, but soon after funding

Preference : FMCG/Telecom background, passion, can quit job, can relocate/based in Hyderabad

Job Description :

We are now looking for a excellent, Passionate Marketer as CO-FOUNDER to be based in HYDERABAD to head the Marketing function of our company and help increase our customer base through new customer acquisition and retention of existing customers, branding, visibility & reach across boundaries. You are a data-driven marketer who will own the majority of the marketing funnel for easymandi.com.

You will be in charge of defining newer market segments, attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers. You will also have to deal with designing Marketing Campaigns across other channels such as Offline, Radio etc.

Responsibilities :

- Lead B2C Marketing initiatives - both online & offline channels

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Key Skills :

- Market Segmentation & Brand Positioning

- Online/Digital Marketing -B2C

- Offline Marketing - B2C

- Define & run successful Campaigns

- Knows SEO, SEM, Social Media, Content Marketing

Requirements :

- BA/BS degree with/without MBA or equivalent work experience.

- Prefer candidates from premier institutes such as IIT/IIM/ISB/Ivy-League Colleges

- Some past experience in marketing preferred

- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them into converted customers

- Banner Ads, Offline B2C Marketing Campaigns, Radio Ads etc. would be a part & parcel