EarlySalary.com - Head - Performance Marketing

Brief Introduction to the company:

EarlySalary is India's largest tech enabled digital lender's & FinTech Start-up and helps give young working professionals a line of credit & instant cash loans. Today, we have over 2 Million app downloads & disbursed nearly 1.5Lac loan across the country. In addition, we work very closely with 100+ of the countries largest employers to help their employees borrow, while our pay-later functionality helps get our customers to shop on Amazon & Future Group (Big Bazaar) stores among others.

Short Description about the role:

Head Performance marketing or Digital marketing lead will be responsible to customer acquisition end to end online. Will need to delivery to companies ambition as the market leader in Digital Loans in the country. Will need to build & implement customer acquisition campaigns from across media and platforms includes: Google, Facebook, Affiliates, Social and other performance marketing and digital formats. Will be responsible for the Digital brand in entirety. Person will work very closely with Head of Marketing & Founders of the company.

Role Requirements:

1) Experience in driving digital marketing campaigns and work closely with multiple digital platforms, publishers/affiliates & agencies.

2) Lead customer acquisition on digital platforms as a primary Business KPIs.

3) Digital Strategy: Implementation of Digital Campaigns across Google, YouTube, Facebook, Social Media & others.

4) Optimization & Experimentation: Driving New Initiatives in Performance Marketing and Branding to achieve objectives in app installs and engagement, website conversions, lead generation and awareness Campaigns

5) Managing all Digital Efforts for Brand Campaign with budgets of above 1 cr /month

6) Responsible for digital assets: Website, Landing Pages, SEO Content, Display Content etc

7) Driver Social Media campaigns for the company

8) Build the brand Digitally.

9) Driver marketing automation, funnel tracking & review attribution systems.

Qualification:

- Young, aglile & number oriented person.

- Analytical skill set is a must.

- Strong Knowledge on Digital media, digital assets & Search & Display marketing is a must..

- MBA/PG is marketing is preferred but not essential.

- 5-10 years of previous experience in digital marketing and specifically performance marketing is essentials

Reporting to: Marketing Head