EarlySalary - Cross Sell & Revenue Manager

About FIBE:

Fibe (previously EarlySalary) is one of India's leading consumer lending apps focused on young, aspirational, and tech-savvy Indian consumers. We are building a financial ecosystem that enables the mid-income group to fulfil their aspirations. Fibe is an industry leader in the salary advance segment with the fastest processing time. We have launched a host of financial products like Cash Loans, long-term Personal Loans and Buy Now Pay Later plans. We offer a 100% digital loan application process that takes just seconds to complete.

Fibe has grown multi fold over the years and emerged as a market leader in providing financial assistance to young middle-income groups in India. Fibe has already disbursed nearly 2.8 million loans worth $1 billion.

Job Title : Cross Sell & Revenue Manager

Exp : 3 - 5 years

Job location : Pune

Brief : Key purpose of the role is to drive cross-sell for digital lending business - i.e., selling of financial products such as insurance, savings, etc. to the customers who get acquired for a particular loan category. This role will be responsible for driving higher product attachment rate and higher number of product sales through cross-sell.

Core Responsibilities:-

- Devising the cross-sell strategy and plan (including financials, scale) for the digital lending business

- Understanding user insights and need for cross-sell

- Evaluation of available third-party products and fit with consumer proposition

- Partnership evaluation for scale, offering, profitability

- Conceptualizing cross-sell product/service offerings: driving innovation basis contextual needs of the customer

- Drawing up the cross-sell blueprint for the business with cross-functional alignment and seeking requisite approvals, sign offs for launch. Working with tech and other teams to drive implementation.

- Nurturing relationships with cross-sell partners to enable meaningful scale and improve customer lifecycle value - Detailed Project management to adhere to plan and timelines

- Keeping track of changes in the financial services ecosystem for newer products, needs for cross-sell in the context of the partner, consumer

- Tracking scale and quality on a day to day basis and identifying opportunities for improvement. Modifications agreed must go through launch-like project management for implementation

- Tracking additional revenue through cross sell and driving it further - Working with the product managers to build product-wise cross sell propositions and specific modules

Preference & Experience :

- Commercial and business awareness (esp. financial services related - lending-related will be a plus)

- Strong understanding of financial services products

- Experience in consumer insights development and idea generation thereon

- Business development and operational execution experience

- Problem-solving skills

- Ability to influence others with strong relationship management skills

- Strong attention to detail

- Excellent communication and presentation skills.

- Ability to work with data and cull out insights relevant for cross-sell and upsell

- Relationship development and management with internal and partner stakeholders across businesses

- Ability to work with external and internal stakeholders and drive project management within tight timelines

- Conceptualizing products and analysing performance to drive day to day improvements and optimizations (agility critical for sustainability)

- Influencing partners and senior stakeholders cross-functionally to enable quick roll out

- Ability to dive deep into consumer insights to derive further opportunities for cross-sell and upsell and implement the same.

Academic Qualifications :

- MBA / PGDM in Marketing preferred.