e-Vitmamin - Manager - Pay Per Click

Job description for PPC:

- PPC specialist is an entry-level digital marketing role that focuses on the marketing channel known as pay-per-click advertising, or PPC.

- PPC specialists use their expertise to design, build, and execute on digital advertising campaigns that meet organizational goals and objectives.

- PPC specialists are experts in internet advertising, responsible for planning and optimising the effectiveness of online advertising campaigns.

- Pay-per-click (PPC) is the term used to refer to paid advertising on the internet, usually though Google AdWords or Bing Ads.

- You will have responsibility for auditing, setting up, managing and optimising our clients' PPC campaigns, liasing with clients, as well as reporting, sales and performance analysis.

- In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Responsibilities:

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Experience in data analysis and reporting

- Knowledge of SEO and digital marketing concepts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce risk of click fraud

- Keep abreast of PPC and SEM trends

Requirements:

- Proven experience as a PPC Manager or Digital Marketing Specialist

- Familiarity with multiple platforms (e.

- AdWords, Facebook, Yahoo) is preferred

- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc. )

- Understanding of HTML and XML is a plus

- Proficient in MS Office (particularly Excel)

- Excellent communication skills

- Analytical thinking

- BSc/BA/BBA/MBA in Marketing, Digital Media or a related field; AdWords certification is a plus