e-Vitmamin - Advertising Specialist - Flipkart/Amazon

Job description for PPC:

- PPC specialist is an entry-level digital marketing role that focuses on the marketing channel known as pay-per-click advertising, or PPC.

- PPC specialists use their expertise to design, build, and execute on digital advertising campaigns that meet organizational goals and objectives.

- PPC specialists are experts in internet advertising, responsible for planning and optimizing the effectiveness of online advertising campaigns.

- Pay-per-click (PPC) is the term used to refer to paid advertising on the internet, usually through Google Ads, Bing Ads, Amazon & Flipkart.

- You will have responsibility for auditing, setting up, managing and optimizing our clients' PPC campaigns, liaising with clients, as well as reporting, sales and performance analysis.

- In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO) You should also be analytical and good with numbers.

Responsibilities:

- Participate in forming effective paid search strategies.

- Launch and optimize various PPC campaigns.

- Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Amazon & Flipkart).

- Be involved in keyword selection and audience targeting.

- Monitor budget and adjust bids to gain better ROI.

- Track KPIs to assess performance and pinpoint issues.

- Produce reports for management (e.g. dashboards).

- Write attractive and concise ad copies.

- Experience in data analysis and reporting.

- Knowledge of SEO and digital marketing concepts.

- Suggest and develop new campaigns across multiple channels.

- Maintain partnerships with PPC ad platforms and vendors.

- Find ways to reduce risk of click fraud.

- Keep abreast of PPC and SEM trends.

- Efficient clients budget management for marketing.

Requirements:

- Proven experience as a PPC Manager or Digital Marketing Specialist.

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.

- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.

- Understanding of HTML and XML is a plus.

- Proficient in MS Office (particularly Excel).

- Excellent communication skills.

- Analytical & Logical thinking.

- BSc/BA/BBA/MBA in Marketing, Digital Media or a related field, BTech, BE or AdWords certification is a plus.