eShipz - Growth Marketing Manager - Campaign Management

About the Role:

The Growth Marketing Manager will be responsible for developing and executing data-driven marketing strategies that drive user acquisition, engagement, and retention. This role will work cross-functionally with product, analytics, and creative teams to identify growth opportunities and optimize conversion throughout the customer journey.

Key Responsibilities:

- Design, implement, and analyze multi-channel growth marketing campaigns

- Own key user acquisition metrics and develop strategies to improve performance

- Build and optimize conversion funnels from acquisition to activation

- Collaborate with product teams to implement growth experiments

- Analyze campaign performance data to extract insights and make data-driven decisions

- Manage and optimize advertising spend across digital platforms

- Stay current with emerging marketing channels and technologies

- Report on campaign performance and growth initiatives to leadership

- Experience in growth marketing, digital marketing, or performance marketing

- Proven track record of driving measurable growth results

- Strong analytical skills with experience using data to inform marketing decisions

- Experience with marketing automation, CRM tools, and analytics platforms

- Knowledge of SEO, SEM, social media marketing, and email marketing

- Excellent project management and cross-functional collaboration skills