eCommerce Marketing Lead

Job Description - eCommerce Marketing Lead

Main Purpose of Job: The eCommerce Marketing Lead will play a pivotal role in overseeing the online sales and digital presence of the business. This leadership position is responsible for managing the brand's image online, enhancing product visibility, and driving sales through digital channels. The ideal candidate will strategically optimize the online shopping experience, elevate sales performance, and ensure that e-commerce strategies align with overall corporate goals, ultimately increasing customer satisfaction and retention.

Key Outputs:

- Lead the development and execution of comprehensive e-commerce strategies in alignment with overall business objectives.

- Oversee the management and continual improvement of the online store, ensuring that the layout, positioning, and offerings resonate with customer behavior and preferences.

- Analyze market trends and lead the adaptation of strategies to effectively compete with other brands in the industry.

- Collaborate with IT and Marketing departments to integrate advanced technologies that enhance the online customer experience.

- Direct the management of digital marketing campaigns across multiple channels to drive brand awareness and revenue growth.

- Monitor website traffic and customer feedback to assess responses to site updates, new product introductions, and other changes.

- Optimize website search engine performance (SEO), ensuring high rankings in relevant searches to attract more visitors.

- Lead and mentor a team of professionals responsible for digital content, inventory management, and customer service.

- Generate and present reports on e-commerce activity and performance to senior management, proposing innovative strategies to enhance results.

Key Experiences: What experiences are key to success in this job:

- A minimum of 8-9 years of experience in e-commerce management or a related field, with a proven track record of driving online sales and enhancing brand presence.

- Master's degree in Business Administration from an accredited institution.

- Professional certifications in digital marketing, e-commerce, or project management, such as Certified E-commerce Professional (CEP) or Google Analytics Certification, are advantageous.

- Strong understanding of web design, web analysis, and SEO best practices.

- Proficiency in CRM software and digital marketing tools and techniques is highly desirable.

- Demonstrated leadership skills with the ability to inspire and guide a team towards achieving e-commerce objectives.