DVP - Digital Marketing - Bank

Our Client, a Leading Bank is looking out for a DVP- Digital Marketing to be based at Mumbai.

Experience:

We are looking at candidates only from BFSI sector for this role.

- MBA - Marketing with minimum 10 - 15 years of relevant experience in Digital Marketing in BFSI sector.

- Very strong analytical skills, good command over numbers and eye for data driven insights.

- Ability to think strategically and structurally while solving growth problems.

- A Problem-Solving mindset and willingness to challenge the established norms analytical, presentation & communication skills.

Role: As a Joint Lead - Performance Marketing & SEO, you will be responsible for the vision & mission for strategy and devise innovative user growth strategies while executing all the digital platforms like Instagram, Facebook, Google, affiliates etc. You are directly involved in setting key business objectives and instrumental in the overall growth of the company.

Expectations/ Requirements:

- Creating and executing a strong performance marketing strategy & execution plan.

- Developing and managing digital prospecting and remarketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Manage external agency ecosystem of partners and vendors.

- Team management experience is a prerequisite - Must motivate and get the best out of the team.

- Hard negotiator and understands industry benchmarks.

- Work with brand team and optimise all brand assets/creatives used on multiple performance channels.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

- Monitor market trends, research consumer markets and competitors' activities.

- Ensure timely billing and payments to vendors.