Dvio Digital - Manager - Performance & Operations

Skills :

- Provides digital partner selection and rationale

- Assess and evaluates vendor proposals in line with lead objectives

- Assist in developing investment strategies for maximizing media dollars and media efficacy

- Acts as a key negotiator working with vendors to ensure smart investments are made

- Ability to make optimizations recommendation based on insights pulled from data

- Maintains media budgets and changes to media plan post negotiations

- Keep abreast of all invoices, billing and delivery issues; oversees accounts discrepancies

- Works with the creative team to understand creative assets available and any custom placements

- Manages intricacies of various digital tracking services, including Google's DoubleClick Campaign Manager

- Strategizes ways to most effectively use digital media dollars to the greatest benefit of our clients

What You Will Be Doing?

- Creating and presenting strategic digital media plans based on sound analytics, supported by data

- Serving as a crucial source for thought leadership on all things digital

- Deploying appropriate technology platforms to find and engage with key target audience segments

- Analyzing and reporting results and budget summaries on a regular basis (weekly, monthly, annually)

- Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients)

- Manage and engage with client counterparts and internal account teams for key account assignments

- Negotiate with media publishers

- Conduct platform training and knowledge sharing in web analytics for clients and the project team as needed

Skill sets required :

Technical skillsets : Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, PPC (Pay-Per-Click), SEM (Search Engine Marketing), CRO (Conversion Rate Optimization).

Analytical Skills: Google Analytics, Data Analysis, Data Interpretation, KPI Tracking, Marketing Analytics Tools, Dashboard Reporting.

Soft Skills: Strategic Thinking, Project Management