Droom - Director - Brand/Content & Social Media Marketing

Job Title: Director, Brand, Content, and Social Media Marketing

Location: Gurgaon, NCR

Experience: 10-12 years

Job Summary:

- We are seeking an innovative, highly driven Director of Brand, Content, and Social Media Marketing with 10-12 years of experience in consumer-focused internet brands.

- You will play a crucial role in shaping and driving Droom's brand narrative, executing powerful ATL and BTL campaigns, and building a comprehensive social media strategy that resonates with our audience.

- You will carry marketing and branding on your sleeve, with an ideation process and creativity that stand second to none.

- You are a startup type, go-getter with a frugal mindset and relentless execution skills, and you won't settle for merely being a middleman between vendors and agencies.

- If you are hungry to scale a brand with immense potential, we want you on our team!

Key Responsibilities:

Brand Strategy & Execution:

- Develop and implement a comprehensive brand strategy to ensure consistent communication across all channels, elevating Droom's presence and recognition in the marketplace.

Content Creation & Management:

- Lead the creation of both short- and long-form content, tailored to engage and resonate with different audience segments. You will ensure that content is creative, impactful, and aligned with the brand's voice and values.

Campaign Development (ATL/BTL):

- Create and execute innovative Above The Line (ATL) and Below The Line (BTL) marketing campaigns.

- Ensure campaigns reach and engage target demographics, driving measurable results.

Social Media Strategy & Execution:

- Develop a dynamic social media strategy across all key platforms, driving engagement and growth.

- Manage all social media accounts, ensuring creative and strategic alignment with broader marketing initiatives.

Collaborations & Partnerships:

- Work closely with influencers, partners, and stakeholders to strengthen brand partnerships and extend reach organically through meaningful collaborations.

Data-Driven Marketing:

- Leverage data and analytics to drive insights, track campaign performance, optimize strategies, and ensure efficient allocation of marketing resources.

Brand Representation & Advocacy:

- Be the brand's most vocal advocate internally and externally, embodying Droom's values and passion for innovation in all engagements.

Frugality & Startup Mindset:

- Execute marketing strategies with a resourceful, cost-conscious approach while still delivering high-impact results. Ensure all initiatives align with a high-growth startup mentality.

Team Leadership & Cross-functional Collaboration:

- Lead and inspire a marketing team, working cross-functionally with product, sales, and other departments to ensure cohesive and successful branding and content strategies.

Desired Skills & Experience:

- Education: Bachelor's and Master's degree, with a major in Marketing.

Experience:

- 10-12 years of experience working with well-known, consumer-focused internet brands.

- Strong background in developing and executing ATL and BTL campaigns.

- Proven track record of creating impactful, engaging short- and long-life content.

- Extensive experience in managing social media strategy and marketing.

Core Competencies:

- Exceptional creativity and ideation skills; able to push the boundaries and deliver breakthrough marketing initiatives.

- Hands-on experience in executing campaigns without over-reliance on agencies or external partners.

- Excellent leadership and people management skills, with a startup-ready mindset.

- Highly analytical, with a data-driven approach to marketing strategies.

- Resourceful, frugal, and an expert at stretching budgets without compromising quality or creativity.

Personal Attributes:

- Go-getter with a strong execution focus.

- Demonstrates ownership and commitment to delivering exceptional outcomes.

- Huge hunger for growth and impact.

- Collaborative team player, yet capable of taking full ownership of tasks and initiatives.