Posted By
Posted in
Sales & Marketing
Job Code
1419312
Role:
We are seeking a passionate and results-oriented Dealer Community Manager to join our growing team! You will play a pivotal role in building and nurturing relationships with our dealer network, driving dealer acquisition, engagement, and overall satisfaction.
Responsibilities:
Content Management:
- Own and maintain content for Droom's dealer-facing webpages including lead forms, tracking, and overall user experience.
- Spearhead the creation and curation of content for Droom University.
- Continuously update and refresh existing Droom University content to ensure its relevance and effectiveness.
Dealer Communication & Engagement:
- Manage and execute a bi-monthly dealer newsletter, including template design, email blast, performance analysis, and follow-up actions.
- Develop and implement communication strategies to keep dealers informed of news, updates, announcements, and policy changes.
- Oversee all dealer marketing and acquisition Go-To-Market (GTM) materials.
Dealer Acquisition & Growth:
- Implement strategies to generate new dealer signups and new active dealers per month.
- Spearhead Chairman Club subscriber acquisition.
Dealer Training & Development:
- Organize and conduct weekly training programs focusing on dealer success and platform utilization.
- Host regular dealer webinars on various topics relevant to the automotive industry.
Dealer Relationship Management:
- Manage monthly dealer store branding and visual retail merchandising based on subscription tiers.
- Facilitate the collection of dealer testimonials.
- Conduct weekly dealer meets to foster open communication and address concerns.
- Organize and execute dealer roadshows to strengthen regional dealer connections.
- Plan and execute large-scale dealer summits to drive industry knowledge sharing and networking.
- Facilitate meetings between top-performing dealers and Droom's leadership team.
Dealer Experience & Optimization:
- Conduct audits of dealer branding, particularly for resellers, to ensure brand consistency.
- Lead focus group studies with dealers to gather valuable feedback on products and offerings.
- Maintain and update a comprehensive store branding and visual retail merchandising catalog for dealers.
- Implement strategies to enhance dealer Net Promoter Score (NPS) and Customer Satisfaction (CSAT) on a monthly basis.
Benchmarking & Best Practices:
- Conduct research and analysis to identify industry best practices in dealer community management, benchmarking Droom's approach against leading platforms like Amazon, Flipkart, Alibaba, Temu, Zomato, Swiggy, Airbnb, and Uber.
Requirements:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field (preferred).
- Minimum 3-5 years of experience in dealer community management or a similar B2B marketing role.
- Proven track record of developing and implementing successful dealer marketing and acquisition strategies.
- Excellent content creation and editing skills.
- Strong communication and interpersonal skills, with the ability to build and maintain positive relationships with various stakeholders.
- Experience managing and executing events (conferences, roadshows, etc.) is a plus.
- Data-driven approach with experience in marketing analytics and reporting.
- Passion for the automotive industry is a plus.
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Posted By
Posted in
Sales & Marketing
Job Code
1419312