Droom - Associate Director/Director - Search Engine Optimization

Role:

- The Senior Director of SEO at Droom will lead the development and execution of comprehensive SEO strategies to drive organic growth. This role involves ensuring crawlability, optimizing site structure and URLs, enhancing page speed and mobile-friendliness, securing the site with HTTPS, implementing structured data, and managing internal linking and canonicalization.

- Responsibilities also include indexation management, handling 404 errors and redirects, optimizing meta tags and HTML markup, and conducting regular site audits and monitoring. The ideal candidate will have extensive experience in technical SEO, strong analytical skills, and the ability to advocate for SEO best practices within the organization.

Responsibilities:

- Develop and implement comprehensive SEO strategies that align with Droom's business goals.

- Analyze and interpret SEO trends to ensure Droom remains at the forefront of search engine algorithms and best practices.

- Oversee the technical SEO strategy, ensuring optimal site structure, performance, and accessibility.

- Conduct thorough site audits to identify and rectify technical issues such as crawl errors, broken links, duplicate content, and page speed issues.

- Implement structured data, schema markup, and other advanced technical SEO tactics.

- Oversee the technical SEO strategy, ensuring optimal site structure, performance, and accessibility.

- Conduct thorough site audits to identify and rectify technical issues such as crawl errors, broken links, duplicate content, and page speed issues.

- Implement structured data, schema markup, and other advanced technical SEO tactics.

- Collaborate with web developers to ensure SEO best practices are properly implemented on newly developed code.

- Manage XML sitemaps, robots.txt, and URL parameters for efficient search engine crawling.

- Ensure the website is fully responsive and optimized for mobile devices.

- Secure the website with HTTPS and ensure all pages and resources are served over a secure connection.

- Use canonical tags to prevent duplicate content issues and manage URL parameters.

- Handle 404 errors properly with custom error pages and implement 301 redirects for moved or deleted pages.

- Optimize title tags, meta descriptions, header tags, and HTML markup for relevance and keyword usage.

- Conduct regular site audits to identify and fix technical issues.

- Monitor site health, crawl errors, and other technical SEO aspects using tools like Google Search Console and third-party SEO tools.

- Conduct keyword research to guide content development and optimize existing content.

- Utilize analytics tools (e.g., Google Analytics, Google Search Console etc.) to monitor, analyze, and report on SEO performance.

- Provide actionable insights and recommendations to senior management based on data analysis.

- Work closely with marketing, product, engineering, and data teams to ensure SEO best practices are integrated across all channels and platforms.

- Advocate for SEO within the organization, promoting awareness and understanding of its impact.

Qualifications/Requirements:

- Bachelor's degree in Marketing, Business, Computer Science, or a related field; Master's degree preferred.

- 10+ years of experience in SEO with a proven track record of driving organic growth.

- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

- Proficient with SEO tools (e.g., Google Analytics, Moz, Ahrefs, Screaming Frog).

- Strong analytical skills and the ability to interpret data to make informed decisions.

- Excellent project management and organizational skills.

- Proven experience in managing and developing a team.

- Strong communication and interpersonal skills.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

- Experience with large-scale websites and e-commerce platforms is highly desirable.