Draeger - Marketing Manager - Work Place Infrastructure BU - India & South Asia

At Drger, it is our passion and dedication to protect, support and save lives. Our dedication to life naturally extends to the quality of our employees' lives. They are the essence of our company, and without them, we would not be what we are today - a world leader in medical and safety technology. We are searching for people who want to join us in building "Technology for Life".

We are looking for a customer-facing Marketing Manager for WPI (Workplace Infrastructure) BU to play a pivotal role in driving business growth and market share within the India & South Asia region.

This role requires a blend of marketing expertise, industry knowledge, and strong analytical skills to develop and execute strategic marketing plans for our WPI portfolio.

In the landscape of fast evolving & growing healthcare infrastructure & deliveries in India, Draeger partners with healthcare providers to bring cutting-edge world-class technology & solutions in Hospital Infrastructure development. This includes Medical Gas management, Modular OT & Other infra solutions like Medical Lights, Medical Pendants.

Key Roles and Responsibilities :

- Lead, coordinate, and manage the execution of marketing plans for Draeger India WPI business in India & South Asia.

- Identify and capitalize on opportunities for market share growth and revenue generation.

- Collaborate with the WPI sales leadership team to gather data, analyze market trends, and develop actionable insights to form marketing strategies.

- Work collaboratively with business leaders to build long term plan for Draeger India

- Develop segmentation and go-to-market strategies for WPI product lines, working collaboratively with customers and sales teams.

- Conduct market research to understand customer needs, buying behaviors, and competitive landscape.

- Develop and implement a comprehensive calendarized training plan to enhance the competency of the WPI team.

- Identify KOL, Key consultants & MEP agencies and develop strategies to leverage their expertise for brand awareness and thought leadership.

- Partner with the Global & APAC Marketing team to build and execute product launch plans, encompassing value proposition development, segmentation, pricing, channel strategy, and sales enablement tools.

- Design and implement programs to improve customer experience and drive to retain old customers.

- Performs industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.

- Orchestrates research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifies customers' clinical and economic needs, values and desired benefits.

- Creates business case for new product development and product positioning in collaboration with global product leaders.

- Builds the forecast plan for India manufacturing for country.

- Work closely with India production team to support & meet the need of global demands.

- Drive & build process towards greater operational efficiency & smooth executions.

- Work closely with other sales, operations, marketing and digital teams to drive comprehensive Draeger Medical India growth strategies.

Required Qualifications:

- Bachelor's degree in marketing, Business Administration, or a related field (focus on Medical equipment & Healthcare Infra)

- Minimum of 15+ years of experience in medical marketing or having exposure of both Sales & business development.

- Proven track record of developing and executing successful marketing campaigns.

- Strong analytical skills with proficiency in market research methodologies and data analysis tools.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.

- Demonstrated project management skills and the ability to prioritize and manage multiple tasks simultaneously.