JOB DESCRIPTION
Name of the Position: Manager Branding
Qualification: MBA - Marketing
Experience: 7 to 10 years Brand Positioning
Reporting: Vice President Business Operations
Location: Hyderabad
No of Positions: 1
Requirements:
- Proven working experience as Brand Manager or Associate Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to
executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field
Responsibilities:
- Analyse brand positioning and consumer insights
- Shape and communicate organizations vision and mission
- Translate brand elements into plans and go-to-market strategies
- Train and manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to take action
- Establish performance specifications, cost and price parameters, market applications and sales
estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brands direction, choices and tactics
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