Dr Remedies Lab - Manager - Branding

JOB DESCRIPTION

Name of the Position: Manager Branding

Qualification: MBA - Marketing

Experience: 7 to 10 years Brand Positioning

Reporting: Vice President Business Operations

Location: Hyderabad

No of Positions: 1

Requirements:

- Proven working experience as Brand Manager or Associate Brand Manager

- Proven ability to develop brand and marketing strategies and communicate recommendations to

executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with latest trends and marketing best practices

- Degree in marketing or a related field

Responsibilities:

- Analyse brand positioning and consumer insights

- Shape and communicate organizations vision and mission

- Translate brand elements into plans and go-to-market strategies

- Train and manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to take action

- Establish performance specifications, cost and price parameters, market applications and sales

estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brands direction, choices and tactics