Dr. Reddy's - Product Manager - Marketing Technology - Digital Process Excellence

Description:

Job Title: Product Manager - CX & Marketing Technology | DCoE - DPEx | Hyderabad

Function: DPEx

Location: Hyderabad

Key role requirements: MBA, 8+ years of total & 3+ years of relevant experience

About Dr. Reddy's :

Dr. Reddy's Laboratories, or Dr. Reddy's in short, is a global integrated pharmaceutical company.

Each of our 20,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can't Wait. We believe that the game-changing power of technology is what will help us deliver on this purpose. Our digital transformation journey is continuous, pervasive, and driven at the highest level.

We are looking for people who share our passion to catalyze this journey.

A brief about us (you'll find more on our website www.drreddys.com): We have three core businesses: Global Generics, Pharmaceutical Services and Active Ingredients and Proprietary Products. We have a strong and growing Biologics portfolio and a rich, transnational R&D network. Our manufacturing, marketing and sales operations span 56 countries.

About Digital Process Excellence (DPEx) :

- Our digital transformation journey is led by the DPEx team and is structured along the lines of Digitalize the Core and Transform with Digital.

- With a mandate to ensure continuous process improvement and drive patient centric innovation, it spans all functions and operations. In other words, you could be working on projects to create experience for Medical reps one day, designing customer engagement platforms the next and new gen tech Pilot to bring business impact the third.

Some its priorities are :

- Reimagine Dr. Reddy's as a 'platform-based' organization.

- Create Data as an asset that brings competitive advantage and business impact

- Create Digital solutions that make the lives of our patients and customers easier and better

Duties and Responsibilities :

- Manage end-to-end technical and business oversight, including design, development, testing, deployment, and maintenance of Marketing Technology Stack In coordination with Marketing stakeholders and Product Managers, create architecture and solution blueprints for consumer technology components like: Brand Websites, eCommerce, MarTech/AdTech products etc.

- Offer proactive guidance on the technical architecture and steer discussions with the product team regarding the features of their product that are specific to our business processes.

- Collaborate on a rollout plan for new product features by comprehending the implications of any changes.

- Identify new opportunity areas to strengthen the Marketing Architecture and processes

- Collaborate with cross-functional teams including Vendor Partners, IDS, and other functions within commercials to support business objectives.

- Foster a culture of automation, continuous improvement, innovation, and collaboration with the team.

- Stay up-to-date with emerging trends and technologies in the eCommerce, Mar-Tech, Ad-Tech & Consumer-Tech space.

- Work closely with third parties and internal stakeholders to ensure systems and integrations are operating properly and that the data is accurate and optimized for Marketing reporting.

- Monitor industry trends and best practices to evaluate new data and system opportunities for United for Business Marketing

- Onboard & train marketing operations resources / agency and support in day-to-day operations

Qualifications We Prefer :

Technical and behavioral skills/qualifications :

- Master's degree, preferably in quantitative/IT related fields (Engineering, operations, IT/IS)

- >8 years total experience, with 3+ years' hands on experience with platforms such as Customer 360 or Omnichannel Customer Engagement or Customer Data platform.

- Proven experience in leading large scale digital transformation projects specially on cloud technologies while liaising with business and development teams.

- Prior experience in executing Marketing technology programs that use data-driven decision engines, in sales (through SFDC, Veeva etc) or digital marketing (through SFMC, Adobe etc)

- Proven record in leading and delivering Automation, Standardization and Process Improvement/ optimization across the project.

- Experience managing complex software products from ideation to launch, with a focus on customer experience and business outcomes.

- Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns.

- Good verbal and written communication to enable successful delivery in a dynamic environment in a large matrixed team.

- Marketing analytics/reporting experience

Preferred Qualifications :

- Certifications from SalesForce / Adobe etc. is desirable

- Basic knowledge on SQL or other querying/programming language

- Experience working in Agile/Scrum setups, using JIRA or SNOW Strong understanding of the digital -marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc).

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