Dr Lal Path Labs - Deputy Manager - Digital Marketing

Role Purpose:

Responsible for Planning, Designing & Implementing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns

Key Result Area:

- Plan and execute all digital marketing strategy, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Analyzing the digital initiative performance, preparation and presentation of the required daily, weekly & monthly performance review reports with leadership

- Brainstorm new and creative growth strategies & develop digital content for branding & promotion

- Develop meaningful content for our brand s promotion on various digital mediums

- Increase revenue by creating effective social media campaigns for LPL and working on their execution.

- Implementing Digital promotion strategies

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Analyze and forecast the months sale at the start of the month with the budget suggestions

- Collaborate with internal & external teams to create digital campaign pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption of new technology where appropriate

- Responsible for lead generation through various digital marketing initiatives

What we are looking for:

Knowledge & Skill :

- Thorough knowledge and expertise in Social Media Marketing

- Detail understanding & knowledge of new technology and digital platforms

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Highly creative with excellent analytical abilities

- Outstanding communication & interpersonal skill

Competencies:

- Analytical Mindset

- Collaborative & Influencing

- Creative and Innovative

- Ability to work in Team

Experience & Qualification:

- 6-8 years experience in Digital marketing or similar role

- Masters Degree in Marketing

- Hands On Experience in Data Analytics

- Prior experience with Retail Digital Marketing, Healthcare Marketing, Telecom Marketing, FMCG Industry in marketing/ Digital Marketing Role

Candidate Must be comfortable working from office