DP World - ATL Specialist

Job Description:

- Managing the relationship with the advertising agencies.

- Assist in creating, implementation and developing annual marketing plan

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Develop draft advertising text and layouts as part of campaign materials

- Collaborating with cross-functional teams also with PR agencies, creative agencies, Media planning & buying agencies, digital agencies, and production suppliers to produce effective Marketing Campaigns

- Handling all Media suppliers, including TV, Print, Radio, Outdoor and Digital, also Media booking agencies according to the Media Plans.

- Responsible for all communication tools with clients (ex: leaflets, posters, flyers, newsletters, brochures, etc.) in terms of layout design, data and visuals.

- Develop media releases, key messages, media FAQs, and presentations where required.

- Monitoring market activities (competitors).

- Participate in drafting Marketing plan & media plans, etc.

- Draft and execute specific marketing programs according to above plan

- Understand marketing and commercial sectors objectives and constraints and translate these into relevant action sheets & marketing briefs

- Prepare reports, specifications and creative briefs