Dot & Key Wellness - Chief Marketing Officer

Job Description:

Dot & Key is an award-winning skincare company established to transform the idea of skincare into a fun, easy, and acceptable notion.. We are a fast-growing brand that understands consumers, so we can deliver skincare solutions for consumers with different skin requirements, thus bridging the gap between understanding and curating products for various skin concerns..

Role: Chief Marketing Officer. Dot & Key Skincare, Kolkata, West Bengal. Job Location: Kolkata.

Work From Office. Candidates from FMCG Cosmetics Industry is preferred.

Roles & Responsibilities:

- The primary responsibility of CMO will be to build and maintain a strong brand identity for Dot & Key, establish and manage the marketing budget, and develop and implement marketing plans that align with the company's overall business objectives. CMO must also work closely with other departments, to ensure that the marketing strategy supports the overall business strategy.

- Developing and implementing the company's marketing strategy, including advertising, promotions, and public relations.

- Conducting market research and analyzing customer insights to identify trends and opportunities.

- Developing and managing the marketing budget, ensuring that resources are allocated effectively.

- Building and maintaining a strong brand identity for the company. Leading and managing the marketing team, including hiring, training, and performance management.

- Collaborating with other executives to ensure that marketing initiatives align with overall business objectives.

- Developing and maintaining relationships with key stakeholders, including customers, partners, and industry influencers.

- Monitoring and reporting on the effectiveness of marketing campaigns and initiatives.

- Staying up-to-date with the latest marketing trends and technologies. Ensuring compliance with all relevant marketing regulations and laws.

Desired Candidate Profile:

- Candidate should have a minimum experience of 7 to 10 years in marketing.

- The ideal candidate for the role of CMO should have a strong background in marketing, with experience developing and executing successful marketing campaigns.

- They should also possess excellent leadership and communication skills, as well as the ability to work collaboratively with other executives and stakeholders.

- A MBA in marketing or a related field is required.