Dot & Key Wellness - Campaign Manager

Job Description:

Dot & Key is an award-winning skincare company established to transform the idea of skincare into a fun, easy, and acceptable notion.. We are a fast-growing brand that understands consumers, so we can deliver skincare solutions for consumers with different skin requirements, thus bridging the gap between understanding and curating products for various skin concerns.

Role: Campaign Manager. Dot & Key Skincare, Kolkata, West Bengal.

Job Location : Kolkata.

Work From Office.

- Candidates from FMCG Cosmetics Industry is preferred.

- The role of a Campaign Manager is focused on planning, executing, and managing marketing and advertising campaigns to promote a product, service, event, or a specific cause.

- Campaign Managers play a critical role in driving brand awareness, customer engagement, and achieving the marketing objectives of a company or organization.

Roles & Responsibilities:

- Campaign Strategy: Developing comprehensive campaign strategies in alignment with overall marketing and business objectives. Understanding the target audience, market trends, and competitive landscape to design effective marketing approaches.

- Planning and Coordination: Creating detailed campaign plans, timelines, and budgets. Collaborating with cross-functional teams, such as creative, content, design, and digital marketing, to ensure seamless execution of the campaigns.

- Content Development: Overseeing the creation of campaign-specific marketing materials, including ad copies, visuals, videos, and other promotional content.

- Advertising and Media Buying: Selecting appropriate advertising channels, such as social media, search engines, display networks, print media, TV, radio, etc. Managing media budgets, negotiating with vendors, and optimizing ad placements for maximum impact.

- Digital Marketing: Implementing digital marketing strategies, including email marketing, social media marketing, search engine marketing (SEM), and search engine optimization (SEO), to reach and engage the target audience.

- Data Analysis: Monitoring and analyzing campaign performance metrics and key performance indicators (KPIs). Using data insights to make data-driven decisions and optimize campaigns for better results.

- Tracking and Reporting: Creating regular reports and presentations to update stakeholders on campaign progress, performance, and ROI.

- Campaign Optimization: Continuously monitoring campaigns and making real-time adjustments to optimize performance, reach, and conversion rates.

- Compliance and Legal Considerations: Ensuring all campaigns adhere to legal guidelines, industry regulations, and brand standards.

- Project Management: Overseeing the end-to-end campaign process, including setting goals, assigning tasks, and managing deadlines to ensure campaigns are delivered on time and within budget.

- Post-Campaign Evaluation: Conducting post-campaign evaluations to assess the success of the campaigns, identify areas for improvement, and apply learnings to future campaigns.

Desired Candidate Profile.

- Candidate should have a minimum experience of 5 to 10 years Campaign & Marketing in an FMCG or Skincare Brand.

- The ideal candidate for the role should have a strong background in market research and analysis, with experience developing and executing plans successfully.

- They should also possess excellent leadership and communication skills, as well as the ability to work collaboratively with other executives and stakeholders.

- A MBA in marketing or a related field is required.