Dot & Key Wellness - Brand Manager

Total yrs of experience 6-7 years out of which 3-4 years of mandatory experience in Skin Care.

Responsibilities :

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications, and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

- Monitor market trends, research consumer markets, and competitors' activities.

- Oversee new and ongoing marketing and advertising activities.

- Monitor product distribution and consumer reactions.

- Devise innovative growth strategies.

- Align the company around the brand's direction, choices, and tactics.

- Lead ideation and execution of Omnichannel initiatives to create strong customer propositions for company in line with category ambition.

Qualifications :

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

- Experience in identifying target audiences and devising effective campaigns.

- Excellent understanding of the full marketing mix.

- Strong analytical skills partnered with a creative mind.

- Data-driven thinking and an affinity for numbers.

- Outstanding communication skills.

- Up-to-date with latest trends and marketing best practices.

- Degree in marketing or a related field