Dot & Key Wellness - Assistant Manager - Digital Marketing

Dot & Key Skincare, Kolkata, West Bengal

Job Location: Kolkata

Responsibilities:

- Manage Meta and Google Ads PPC campaigns to drive conversions on the D2C website

- Plan, activate, track, monitor and optimize ad campaigns & its corresponding KPIs

- Testing variations of ads to determine best performing ad

- Liaise with external agencies to drive higher revenue from paid ads channels

- Collaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conversion Rate

- Measure and optimize paid marketing using marketing analytics reports

- Reporting of results of PPC campaigns at regular intervals

- Managing and updating analytics mechanisms for continued data tracking

- Minimum 3 years of relevant experience.

Job Qualifications and Skill Sets:

- FB Blueprint certification, Google Ads & Google Analytics certification

- A degree in digital marketing; MBA in digital marketing from premier B-schools preferred

- In-depth knowledge of Meta Ads, Google Ads, Shopify dashboard, and Google Analytics

- Competency with using MS-Excel and PowerPoint to present plans and reports

- Strong written communication skills