Docubay - Specialist - Digital Marketing

Name of Company: DocuBay Media Pvt. Ltd.

About Company: A home for global documentaries. DocuBay is a video OTT platform for the factual entertainment community.

Website: www.docubay.com

Job Description:

- Develop and execute strategies to augment and accelerate brand growth in users & transactions through paid & organic channels.

- Brainstorm new and creative growth strategies & campaigns.

- Formulating communication strategies for brands & products using communication channels & tools like ROI & conversion-driven campaigns.

- Experience in App Marketing is mandatory.

- Continuously measure, analyze and improve performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Work with product, brand and commerce teams to implement changes & campaigns and maximize retention + ROI.

- Drive website traffic & App Installs using Digital Channels.

- Must have demonstrated expertise in Facebook/ Google advertising, Google webmaster tools & Google analytics.

- Strong understanding of acquisition & retention metrics

- Experience in Paid Acquisition, SEO. SEM, Social Media, Web Platforms, E-commerce, Online Business & Lead Management, and Email Marketing.

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