DoctusTech - Creative Content Writer

Creative Content Writer (Healthcare Marketing)

DoctusTech, a leading healthcare technology company, is seeking a talented and creative Content Writer to join our marketing team. As a Content Writer, you will play a crucial role in developing engaging and persuasive content that aligns with our business objectives and effectively communicates our value proposition to our target audience. We are looking for a creative wizard who can think outside the box and produce content that resonates with clinicians, doctors, medical professionals, and healthcare leaders in an understandable American style.

Responsibilities:

Understand the business objectives and target audience of marketing campaigns.

Develop compelling and persuasive content for various marketing channels, including ads, ad copies, blogs, emails, social media posts, website content, Video Scripts and more.

Be the voice of the brand. Own the content of the company.

Develop the content for the mobile app, Mobile advertising.

Collaborate closely with the marketing team to brainstorm and conceptualize ideas for campaigns.

Conduct in-depth research on healthcare topics, particularly in Value-Based Care (VBC), to ensure accurate and relevant content.

Write clear, concise, and engaging content that resonates with healthcare professionals, administrators, and decision-makers, using an understandable American style.

Infuse creativity and think outside the box to bring fresh perspectives to content development.

Edit and proofread content to ensure accuracy, grammar, style, and brand consistency.

Stay updated with industry trends and developments to incorporate relevant information into the content.

Collaborate with designers, developers, and other team members to ensure content is visually appealing and impactful.

Track and analyze the performance of content campaigns and make data-driven recommendations for improvement.

Requirements:

Experience as a content writer, copywriter, or similar role, in the Saas industry.

Good understanding of the marketing content writing process.

Excellent writing and editing skills with a keen eye for detail.

Ability to translate complex concepts into simple, engaging, and informative content.

Ability to think creatively, bring fresh ideas, and approach content development from unique angles.

Ability to work independently and meet deadlines in a fast-paced environment.

Exceptional research skills in gathering information from reliable sources.

Let's talk about you

Bachelor's degree preferably in English, communications, or a related field.

2-5 years of experience as a marketing content writer in the SaaS industry.

Understanding of email marketing, blog writing, ad copy writing, web content writing.

Excellent writing and editing skills.

Ability to write clear, concise, and engaging content.

Perks & Benefits

Competitive salary

Be part of an impactful movement to transform healthcare for the better

Opportunity to work with cross-cultural teams

Five-day work week and an excellent work culture that helps you thrive

We are fully remote working