DNA Growth - Digital Marketing Manager

About the Job:

- We are seeking a dynamic and results-driven Digital Marketing Expert to join our growing team. This role is pivotal in driving our online presence and achieving our business objectives through innovative and effective digital marketing strategies. The ideal candidate will be a strategic thinker with a strong analytical mindset, capable of leveraging cutting-edge marketing automation and AI-driven tools.

- You will be responsible for developing, implementing, and optimizing multi-channel digital campaigns, ensuring alignment with brand objectives and delivering measurable results. This role requires a versatile professional who can seamlessly manage multiple projects, adapt to a fast-paced environment, and stay ahead of the ever-evolving digital landscape.

Role Overview:

- As a Digital Marketing Expert, you will be the driving force behind our digital marketing efforts. You will be responsible for creating and executing comprehensive digital marketing strategies across various platforms, including SEO, SEM, social media, email marketing, and content marketing.

- Your expertise in marketing automation and AI-driven tools will be crucial in enhancing productivity, targeting, and personalization. You will analyze campaign performance, provide data-driven insights, and collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

Key Responsibilities:

Strategic Planning & Execution:

- Develop and implement comprehensive digital marketing strategies aligned with business objectives and target audience.

- Plan, execute, and optimize multi-channel digital campaigns, including SEO, SEM, social media, email, and content marketing.

- Conduct market research and competitive analysis to identify trends and opportunities.

- Stay updated on industry trends, best practices, and emerging technologies.

Campaign Management & Optimization:

- Manage and optimize PPC campaigns (Google Ads, social media ads) to maximize ROI.

- Optimize website content and performance to improve search engine rankings and organic traffic.

- Develop and execute social media strategies to increase brand visibility, engagement, and followers.

- Create and manage email marketing campaigns, including segmentation, automation, and performance analysis.

Content Creation & Management:

- Develop engaging and high-quality content tailored to target audiences across various platforms.

- Collaborate with design and content teams to produce visually appealing and impactful campaigns.

- Ensure brand consistency across all digital channels.

- Experience/ knowledge of design tools, visual elements, and brand kit.

Marketing Automation & AI Integration:

- Leverage marketing automation platforms (e.g., HubSpot, Apollo, Mailchimp) to enhance productivity, targeting, and personalization.

- Utilize AI-driven tools (e.g., ChatGPT, Jasper, or similar) to streamline workflows and improve campaign efficiency.

- Identify opportunities to integrate new technologies and automate repetitive tasks.

Analytics & Reporting:

- Utilize analytics tools (e.g., Google Analytics, SEMrush, Hootsuite) to measure campaign effectiveness and provide data-driven recommendations.

- Create detailed performance reports highlighting successes, areas for improvement, and next steps.

- Track and report on key performance indicators (KPIs) and deliver actionable insights.