DMI Finance - Senior Product Marketing Manager

About the Company and Vision: DMI Finance

Founded in 2008 by Shivashish Chatterjee and Yuvraja C. Singh, and supported by a deeply experienced team, DMI has grown into a pan-India credit platform with core businesses in corporate lending, housing finance, digital consumer and MSME finance and asset management.

DMI is supported by global institutional investors, strategic family offices and leading banks and public market creditors in India.

Our vision is to be the leading long-term credit business in new India - using technology, innovation, and strategic partnerships to democratise access to credit.

Job Purpose:

As a product marketing manager, you'll play a crucial role in solving problems for our customers to deliver value for them and help build a sustainable business for DMI Finance.

This role will cover the overall vision and execution of the brand and product awareness, engagement, purchase and retention for existing and potential users of the DMI Finance products across the lifecycle. This would focus on products in the D2C initiative, such as DMI mobile app, website, whatsapp and Zest platforms.

Key Accountabilities:

- Define, Build and Execute on Roadmap

1) Define the product roadmap and deliver the same through cross-functional execution and collaboration. Set well defined metrics, key results to track the performance of various initiatives for these Platforms.

2) Collaborate with engineers, data scientists, customer service team, operations, marketing and other stakeholders in solutioning and prioritizing these concepts and programs.

3) Experimentation to drive outcomes: Carry out small experiments and iterate the solutions thereby creating business impact.

- Customer insights and analytics

1) Gain a deep understanding of customer experience, identify, and fill product gaps and generate new ideas that improve customer experience and drive growth.

2) Determine customers' needs and desires by speaking with customers and conducting research needed to obtain market information.

3) Collect and analyze feedback from end-users, stakeholders, and other teams to shape requirements, features, and end products.

4) Speak to customers regularly for new and existing needs

- Product Analytics / Research

1) Form and test hypothesis using data from in built analytics, funnels, database & other sources.

2) Conduct market research and develop insights into user behavior especially around user needs to improve existing products.

3) Track product adoption, funnel conversions, A/B tests and optimize them to achieve business and product objectives.

- Competition Research

1) Conduct research on fintech and other competitive developments in the ecosystem in India or global.

2) Ideate basis the research on new functionalities / products to be built.

Work Experience:

1) 5-8 Yrs of demonstrated experience in developing and executing successful product marketing strategies, including product positioning, messaging, and go-to-market plans. Has launched and grown exceptional products in the consumer space in India with minimum 1mn users. Experience from Financial service companies- fintech, banks, NBFC or B2C companies is mandatory.

2) Experience in building and scaling engagement and repeat usage behaviour for financial and non-financial services.

3) Experience engaging effectively with key decision makers, including delivering presentations, gaining support for initiatives, and advocating your point of view

4) Experience in running rigorous A/B tests across desktop, mobile web, and apps.

Skills & Proficiencies

1) Excellent communication and collaboration skills

2) Exceptional storytelling abilities; making complex ideas resonate.

3) Exhibits analytical acumen, aligning product capabilities with market demands effortlessly. Is recognized for collaboration prowess and growth-driven initiatives.

4) A fervent desire to influence the personal finance landscape.

5) A person who can find their way & move forward.

6) Good understanding of cross-functional domains like Product, Design, Growth & Brand Marketing

7) A creative problem solver with a passion for innovation and user-centric design. Understanding of user-centred design principles, agile principles and methodologies.

8) Have a good understanding of Statistics, proficiency of using data (at scale) and understands how Tech platforms function for a large scale business.

9) Solid knowledge of SQL, Mobile Apps, SEP and UX/UI.