Posted By
Posted in
Sales & Marketing
Job Code
1417123
Job Summary:-
Responsible for defining and driving strategic, operational, and organizational initiatives that will accelerate growth across the customer lifecycle with a key focus on retention, Up-Sell/X-Sell, marketing funnel and acquisition costs
Key Responsibility:-
- Growth Marketing Strategy & Execution
- Develop and execute comprehensive product marketing strategies to drive X-Sell/Up-Sell of various financial products.
- Collaborate with the Brand team to create persuasive and impactful marketing campaigns that align with the company's brand positioning and objectives.
- Craft clear and compelling product messaging and positioning for the products/services, ensuring consistent and effective communication across all marketing channels.
- Utilize market research and customer insights to identify target audience needs, preferences, and trends, and incorporate them into marketing strategies.
- Leverage digital marketing channels, social media, and other platforms to enhance brand visibility, engage the target audience, and drive higher customer acquisition.
- Key aspects of the role include identifying growth opportunities, working with stakeholders across the company, developing compelling, data-driven insights, recommendations, and operationalizing execution plans. The role requires managing by influence, working with ambiguity, and driving measurable change.
- Monetization & P&L Management
- Accountable for P&L as a part of the Annual Operating Plan for few categories.
- Identify levers / initiatives to grow the category within the target P&L
- Manage the marketing budget across channels and ensure blended CAC is within the target range.
- Drive retention strategies & drive higher DAU, MAU & reduce Churn.
- Customer Lifecycle Management
- Maximizing the customer lifetime value by managing the lifecycle & increasing retention
- Increase the X-Sell ratio for both the Credit & Fee products.
- Monitor funnel metrics (CTR, Reach & Conversion rate) and implement growth hacks through optimizing user experience, content, messaging, and communication optimization to reduce leakages in the funnel.
- End to End Campaign Management
- Understand marketing and consumer behavior, experience in deploying successful marketing campaigns and take ownership of implementation, tracking and analytics.
- Work on the integration of the journeys with the campaign platform
- Campaign Development & Deployment of Simple, Medium, Complex, Multi-wave, Cross Channel, Real-time Personalized marketing communications & customer life cycle campaigns across multiple channels using campaign tools (WebEngage)
- Deep understanding of consumer cohorts, personas, and the entire customer journey on the APP/Web
- Design of Experiment based Campaigns & Tracking
- Solve 3 three problems of Growth Marketing- Whom to target (Propensity), How to target (Channel) and when (Time) to target for optimizing the CAC for the business.
- Develop the channel mix, testing strategy, plan creative concepts, themes, and price promotions for each campaign by collaborating with internal teams.
- Manage & optimize campaigns to deliver maximum ROI.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and optimize strategies for maximum impact.
- Stakeholder Management
- Interacting with cross functional teams such as Brand, Tech, Product, Credit, Communication & Customer Success to drive the Growth agenda & ensuring correct implementation of all the growth hacks.
- Lead discussions with external stakeholders/ channel partners during engagement calls
Qualifications:
- 2-4 years of post-MBA or 4-6 years of post UG work experience across Management Consulting (or) Consumer strategy / Online Consumer Business (Fintech) or a bank/NBFC/ Category Management / Consumer facing Product in Consumer tech companies
- Knowledge of tools- WebEngage, MoEngage, Clevertap, Adobe, Google Analytics, AppsFlyer, Branch etc.
Work Experience:
- First-principles thinking building hypotheses of factors influencing target metric, learnings from past successful/ failed experiments and designing new solutions.
- Should have a P&L thought process, trade-offs that need to be made and impact of various decision on different line items of the P&L
- Strong experience in Growth Hacking, Customer Lifecycle Management & Digital Marketing Campaigns
- Knowledge of Campaign process end-to-end and frontend analytics
- Ability to effectively communicate across stakeholders across functions and positions.
- Strong Analytical Skills & business acumen
- Skills: SQL , Advanced Excel including Pivot Tables , R/Python is good to have.
- Information Security expectation: (Please select one of them)
- (User level / Supervisory level/ Managerial level/ Governance level) - User level
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Posted By
Posted in
Sales & Marketing
Job Code
1417123
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