DMI Finance - AVP - Growth Hacker

AVP-Growth Hacker-Delhi

Job Summary:

Responsible for executing data-driven growth & marketing campaigns focusing on key metrics, marketing funnel, and acquisition costs, driving consumer loyalty & monetizing customer base.

Principal Accountabilities:

Monetization & P&L Management:

- Manage the marketing budget across channels and ensure blended CAC is within the target range.

- Drive retention strategies & drive higher DAU, MAU & reduce Churn.

- Responsible for monetization of the customer base by launching new products & business lines e.g., Insurance, Warranty, Affiliate marketing (lead generation model) etc.

Customer Lifecycle Management (including Loyalty):

- Maximizing the customer lifetime value by managing the lifecycle & increasing retention

- Increase the X-Sell ratio for both the Credit & Fee products.

- Manage & scale the Loyalty Program for Consumer as well as Dealers.

Performance Marketing:

- Develop & execute Performance marketing strategies.

- Work closely with the internal team & partners to drive user growth & revenue through various performance marketing channels such as paid search, display advertising, social media.

End to End Campaign Platform Management:

- Work on the integration of the journeys with the campaign platform

- Perform extensive Campaign Quality Checks/audits & fixes, recording the readings and changes for Audit purpose.

- Validate the campaign flowchart output data to ensure the right target audience is selected for marketing communication using the correct data tables.

Campaign Development & Deployment:

- Campaign Development & Deployment of Simple, Medium, Complex, Multi-wave, Cross Channel, Real-time Personalized marketing communications & customer life cycle campaigns across multiple channels using campaign tools (WebEngage)

- Build multi-channel communication plans for direct marketing across email, web, performance marketing, in-app promotions, audio ads and video ads to meet the business targets.

Design of Experiment based Campaigns & Tracking:

- Solve 3 three problems of Growth Marketing- Whom to target (Propensity), How to target (Channel) and when (Time) to target for optimizing the CAC for the business.

- Develop the channel mix, testing strategy, plan creative concepts, themes, and price promotions for each campaign by collaborating with internal teams.

- Manage & optimize campaigns to deliver maximum ROI.

Stakeholder Management:

- Interacting with cross functional teams such as Tech, Product, Credit, Communication & Customer Success to drive the Growth agenda & ensuring correct implementation of all the growth hacks.

- Lead discussions with external stakeholders/ channel partners during engagement calls

a) Qualifications:

- MBA from a reputed institute or Graduate with 5+ years of fulltime experience

- Knowledge of Campaign Management tools- WebEngage, MoEngage, Clevertap, Adobe etc.

b) Work Experience:

- 5-7+ years of relevant proven experience from a numbers-driven and analytical marketing environments - perhaps in an online consumer business(Fintech) or a bank/NBFC

- Strong experience in Growth Hacking, Customer Lifecycle Management & Digital Marketing Campaigns

- Knowledge of Campaign process end-to-end and frontend analytics

- Strong Analytical Skills & business acumen

- Skills: SQL , Advanced Excel including Pivot Tables , R/Python is good to have,