DMC Healthcare - Manager - Product Marketing - eCommerce Startup

Job Description: Brand Manager

If you are passionate about the work you do & looking for job in eCommerce startup, we are waiting for you!. We are looking for a Marketing Manager with rich experience in digital and traditional media for our ecommerce platform to develop, implement, track and optimize our digital marketing and offline campaigns across all channels.

Position Name - Manager -Product Marketing

Company - DMC Healthcare / Vitasana Foods

Reporting To - Country Manager

Location : Delhi/ NCR

People who can think-out-of-box, having innovative ideas and have previously done E-Commerce / FMCG Marketing for global markets ( UK / Europe Specifically ) will be preferred

KEY RESPONSIBILITIES:

- Managing DMC Healthcare brand across the channels online and offline.

- Managing the go-to-market and launch of multiple digital products in the healthcare e-commerce space

- Managing brand positioning and product launch efforts for the FMCG ( Processed food) venture of the group

- Build a lean, cost conscious, high performing marketing organisation in line with the company's business objectives

- Managing SEO and SEM teams, digital agencies and offline creative agencies

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Create and manage a affiliate marketing program for the digital assets of the company.

- Input on the development, production & implementation of world class advertising and promotions for brand and media strategies and executions to support brand.

- Manage multiple digital and offline campaigns, review analytics and report out campaign effectiveness

- Working with team to devise strategies to drive online traffic to the company website and its startups.

- Formulate product / package innovations for presentation to drive down costs without jeopardising brand quality or image in the market place.

- Create brand manuals for different group companies / products

- Optimize Social Media management initiatives across platforms using various analytics tools

- Responsibility for planning and budgetary control of all digital marketing.

Skills:

- PG ( MBA ) or equivalent, with marketing specialization

- Worked in Startup environment is plus.

- 4-5 years overall experience out of which, 3-4 years should be in Marketing or Brand Management.

- Prior experience in healthcare E-commerce / FMCG sectors is a plus

- Have an instinctive feeling about future product concepts

- Preferred technical skills: social media platform experience (Google Analytics or Facebook Insights, Kenshoo, Aquisio )

- A proven track record in building brands and launching new products.

- Good communication and written English skills.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Self starter - who is willing to take ownership of the marketing function

A few of the perks :

- Work on a team of really talented people who care about helping each other do their best work.

- Fun work culture.

- Startup Environment

Company Profile :

DMC Healthcare is a leading provider of community based, Consultant-led outpatient clinics for NHS patients across England. Our mission is to ensure our patients have access to high-quality specialist healthcare in their community. We work in partnership with CCGs and Trusts to design clinical pathways based on area-specific needs and local demand, providing flexible additional capacity, shortening waiting times and improving patient outcomes.

In addition to our range of specialist Consultant-led community services, we operate six General Practices, three walk-in centres, a full-service pharmacy and a small fleet of mobile units, all of which sees our dedicated team of 250 staff and clinicians caring for over 100,000 NHS patients each year.

Vitasana Foods Private Limited :-Vitasana is an in house supplier of breakfast cereals and other private label goods to Patanjali Ayurved ltd. Our products include Sattu, Corn Flakes, Choco Flakes, Oats and Muesli. Vitasana is a sister company of DMC Healthcare Limited, based in London. DMC has been providing quality healthcare services to the NHS for over 40 years, employing over 200 people in the UK.