Distacart - Brand Manager

Job Description:

Position: Brand Manager.

Location: Hyderabad.

About Dista:

Dista is a cross-border D2C tech startup that empowers Indian brands to go global with cutting-edge solutions in payments, web, compliance, and marketing tech.

Founded in 2020 by industry experts from diverse backgrounds, Dista is the premier online marketplace for authentic Indian products in the USA, UK, Canada, and beyond.

Our mission is to be the backbone for Indian D2C brands, helping them navigate global customs, payments, and regulations.

Headquartered in Hyderabad, we also operate from Delhi and Bangalore, driving Indian brands onto the global stage.

Overview:

As a Brand Manager, you will be responsible for building and managing Dista's brand equity while leading both the Social Media and Content teams.

You will oversee brand-related campaigns such as video ads, while also collaborating with the performance marketing team to create short-form videos for paid marketing.

Your efforts will ensure Dista's brand message is consistent, impactful, and resonates with a diverse global audience.

Responsibilities:

- Consumer Insights: Use market research to understand customer needs and preferences, and adapt brand strategies accordingly.

- Brand Strategy: Develop and execute a comprehensive brand strategy to build and strengthen Dista's brand equity.

- Brand Communication: Oversee the development of brand messaging and narratives that resonate with diverse audiences across all touch points.

- Brand Campaigns: Lead the creation and execution of brand campaigns, including video ads, that align with Dista's core values and connect with our core audience.

- Team Leadership: Lead the Social Media and Content teams, providing direction and mentorship, ensuring content aligns with the brand's vision.

- Video Production Oversight: Manage agency and support the Video Editor on the team to produce high-quality video content for brand-building initiatives and performance-driven campaigns.

- Cross-functional Collaboration: Work with design, marketing, and product teams to ensure consistent messaging and branding across all customer touchpoints.

- Online Reputation Management (ORM): Help the CS team to manage Dista's online reputation, addressing customer feedback, managing reviews, and maintaining a positive brand image across all digital channels.

Skills & Qualifications:

- 5 years of proven experience in brand management, ideally in e-commerce or lifestyle sectors.

- Strong understanding of brand strategy, positioning, and consumer psychology.

- Experience leading and mentoring teams, particularly in social media, content, and video production.

- Proficiency in video content creation and strategy, especially in the context of brand-building and paid marketing campaigns.

- Creative thinker with a passion for storytelling and brand-building.

- Strong communication and leadership skills with the ability to inspire and guide.

- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

What We're Looking For?.

- A strategic and innovative leader who can translate brand vision into engaging, results-driven campaigns.

- A collaborative individual capable of working with the performance marketing team to create videos for paid campaigns.

- A creative mind with a passion for video content and its role in building brand equity.

- Someone with an understanding of customer behavior and the ability to create compelling, diverse content for a global audience.

- A proactive leader who can drive growth and tackle challenges in building a global brand.

Why Dista?.

At Dista, you will be at the forefront of building a brand that is recognized globally for its value proposition.

You will have the opportunity to make a lasting impact as we grow our community and engage customers seeking Indian products worldwide.

Dista offers a dynamic environment, where creativity, innovation, and ownership are encouraged.Please update role designation in the job title. Once you update it, please drop us a note at info@iimjobs.com or inform us on the chat. We will review and publish it.