Director - Subscription Marketing - Linear Business

Subscription - Director-Linear Business

Individual Accountabilities :

- A creative thinker who can independently conceive insights, campaign thoughts

- Superior delivery on individual marketing related tasks

- Best in class engagement with creative, Media & PR agencies to secure superior creative output

- Seamless execution of campaigns - detail orientation to ensure first time right

- Incremental subscriber growth & revenue results delivered by Marketing campaigns executed

- Close working with vendors and other agencies to deliver best in class activations

Customer Engagement:

- Working closely with the distribution sales team to understand competitive activity & market pulse

- Collaboratively engage with channel marketing team to obtain various creatives to meet subscriber growth objectives

- Work closely with channel marketing to integrate relevant activations and events to improve our relationship among distribution partners

Revenue Growth and Management:

- Conceptualize & execute campaigns to improve subscriber acquisition, retention and upgrade on Cable & DTH platforms

- Agility and dynamism to deliver marketing plans with best in class turn around time in the face of adverse operator scenarios in regions

People and Capability Development :

- Following ongoing capability development plan for self. This role is an individual contributor and is presently not having any team attached to it.

Key Shared Accountabilities :

- The role works very closely with Head, Subscription Marketing and drives to deliver much of the last mile execution of the subscription marketing vertical's priorities.

- The role will also interact closely with other team members in subscription marketing - specifically, larger projects may be broken down into smaller activity items of execution. A close collaboration needs to be maintained with other team members to ensure unity of purpose and direction

- Activities (especially in the face of adverse operator scenarios) would need to be driven jointly with the distribution sales team for ground execution