Director - SEO - Advertising Agency

Organization - Advertising agency in Gurgaon

Essential Duties and Responsibilities:

- Development of SEO strategies and executing SEO tactics

- Create and execute effective SEO pitches to prospective clients.

- Development of training programs for the SEO Team to allow them on-going success in organic search marketing.

- Lead and develop an experienced SEO team of 30 professionals, to drive successful client engagements.

- Understanding and adherence to search engine algorithms, shifts, requirements, and best practices.

- Keyword research strategies (terms, head/tail, user intent, etc)

- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing

- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)

- Link building strategies and execution; including viral and buzz-oriented efforts.

- Should have knowledge about Social Media, App Store Optimization - Android, iTunes), advanced knowledge of Google Analytics.

- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation

- Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code Education and/or Work Experience Requirements:

- Excellent verbal and written communication skills, including ability to effectively communicate with internal and external stakeholders

- Excellent computer proficiency (MS Office - Word, Excel and Outlook)

- Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service

- Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.