Director/Senior Manager - Online/Digital Marketing - IIM/MDI/IIFT/ISB/FMS/TISS

Job Description:

This is a high profile, high impact opportunity to directly influence the direction of the company, one of the fastest growing companies named by Inc 500. This individual will report directly to the COO and will have direct relationships with the US account management team and US based clients such as American Express, Allstate, TD Bank and others. He/she will work in building and driving cross functional teams made up of digital marketing solutions (SEO, paid search, display, channel attribution, etc.), analytics, and technology teams to achieve client goals.

This role is responsible for project success and consistent client satisfaction across the organization. The person will play the role of a chief problem solver/strategist across various accounts. In addition, he/she will help engagement and delivery teams in planning, monitoring and reporting, quality and risk management, problem and change management, etc.

The individual will partner with account teams and clients conceptualizing, planning and implementing online/digital marketing strategies and facilitate execution.

Responsibilities:

Strategic Planning:

- Partner with account management teams to develop digital marketing solution strategy spanning across - Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing, site experience optimization (MVT/A-B Testing)

- Create high level strategic plans that drive strong ROI

- Advise the client/account teams on new digital marketing opportunities and trends in the industry

Problem Solving:

- Analyze client business data and define the business problem

- Break down the problem into smaller modules to enable solution building

- Solve the business problems in digital marketing (lead generation/sales/acquisition/branding, etc.) by collaborating with solution teams to build the final set of recommendations

- Provide day-to day internal guidance to team members

Program Management:

- End to end project management throughout the project lifecycle - strategy, planning, kick-off, implementation, progress and post mortem

- Own project goals and drive the outcomes/results with the help of the solution teams

- Translate strategic plan to a mid-level and detailed execution plan

- On-time, on-budget and quality delivery of the project

Leadership/Management:

- Build and manage a high-performing team of engagement managers

- Interact as a direct member of the company's senior leadership team

- Grow and build talent in the organization

Communication:

- Manage communication with the client, account management and delivery/solution teams on a regular basis to ensure the health of the relationship and project goal progress

- Provides regular updates to internal and external stakeholders

- Provides the client business context to the solution teams and helps drive the solution development to positively impact client goals

Pre-sales:

- Assist the Business development and account management teams in creating proposals

Desired Skills:

- Ability to think strategically to impact business outcomes and create strategic roadmaps

- 6 - 10 years of experience in marketing, strategy or business consulting roles, a mix is preferred

- 4 - 8 years of experience in online marketing is preferred

- Strong leadership, entrepreneurial and execution skills

- Strong project management and communication skills

- Strong analytical skills, numerical skills

- Extremely strong intellectual curiosity

- Willingness to travel to client locations for business meetings if required

Qualifications:

- Master's degree in Business, Marketing or Advertising from Tier 1 institution

Location: Bangalore.

Kindly apply if you would like to explore this opportunities.

Linson Thomas