Posted By
Posted in
Sales & Marketing
Job Code
968110
Responsibilities of The Role :
- Responsible for driving top-line growth for performance-based clients.
- Develop an SEM (search engine marketing) and Paid Social strategy for the clients/pitches.
- Working knowledge of SEO will be an added advantage. Develop a holistic performance strategy for the clients/pitches.
- Understand client objectives, category/competitive trends for various product categories
- Develop and strike partnership deals with key publishers and large affiliates
- Ability to steer client review meetings on a regular basis
- Understand client objectives, category/competitive trends for various product categories
What You'll Bring :
- Ability to manage large teams on SEM for effective optimization of the campaigns.
- Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
- Intermediate to advanced analytical skills, specifically relating to performance data and metrics
- Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) and pricing models (CPM, CPC, CPA, CPL, CPI et al)
- Excellent written and oral communication skills combined with outstanding presentation skills
- Problem-solving skills
- Abreast with the latest technology that will affect digital advertising
- Worked closely with publisher partners to elevate industry standards in-line with client needs.
- Exposure to affiliate and programmatic technologies
- People handling skills
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Posted By
Posted in
Sales & Marketing
Job Code
968110