Director - Route to Market - Performance Improvement - Big4 - IIM/FMS/MDI

Director : Route to Market : Performance Improvement : Big 4 Consulting

Your key responsibilities :

Client service delivery/execution :

- Lead the delivery / execution of high quality deliverables and manage service quality, brand and client expectations

Knowledge Management :

- Contribute to brand development by writing articles, developing thought leadership and point-of-views

- Contribute to knowledge development and management

Business development :

- Manage clients & accounts and built professional relationships

- Demonstrate significant industry / solution expertise

People management :

- Be a strong team player

- Build a strong team and be a strong role model, mentor and coach

- Assist in resolving people issues

- Support people development through guidance and feedback

- Take the lead in recruiting activities

- Ensure compliance to the firm's standards, processes and policies

- Contribute to the firm's initiatives in enhancing market leadership & growth, quality, people agenda and operational excellence

Skills and attributes for success :

- Expertise in two or more of the areas listed - Performance Marketing (Paid) , CRM analytics , Loyalty management or Growth team

- Worked in monetizing existing consumer base via loyalty program/ CRM led campaigns

- Use of data for running performance marketing campaigns delivering high MROI

- Understanding of Consumer persona and Segmentation

- Understanding of consumer data and different types of Data (1P, 2P and 3P)

- Knowledge of Marketing automation and Ad Operations tools

- Have worked directly or indirectly in Marketing analytics tools such as Google Analytics

- Able to define program/campaign objectives and measure of success

- Working with in -house/ 3rd party campaign operations team or agencies

- Experience in doing A/B testing campaigns and analyzing them for performance improvement

- Experience in managing internal and external cross functional stakeholders

To qualify for the role you must have :

- MBA (from a premier institute) with a strong academic record

- 8+ years of relevant post qualification experience, preferably from Consulting or industry with significant expertise in the areas mentioned above.

- In-depth domain knowledge in one or more and expertise in at least one sector of the following sectors: listed - FMCG & Consumer Products, Retail, Travel and Hospitality, Financial services and eCommerce companies

Ideally you'll also have :

- Willingness to travel

- Flexible to adopt to a demanding lifestyle

- Able to thrive in relatively unstructured situations

- High initiative and drive, positive attitude and high commitment

- Maturity and ability to handle pressure