Director - Product Marketing - IT

Director - Product Marketing

Hiring a leading Deep tech company having global presence.

What you'll own in Product Marketing:

1. Own the positioning and messaging of our products, to increase pipeline and adoption:

- Conduct primary and secondary research to discover user and buyer personas, their pains and expected gains, and the competitor landscape to refine positioning

- Build a deep understanding of our product, use-cases and competitive landscape (direct and indirect) to develop an SSOT of value-prop and external messaging that resonates with the intended audience

2. Help Sales and Sales Enablement teams to improve the sales outcome:

- Conduct quantitative and qualitative win/loss and competition analysis to drive effective objection handling and consistency in our sales conversations

- Collaborate with functional leads to turn intel into effective collaterals - pitch decks, demos, case studies and the like, and own its adoption to improve win rates and lower sales cycles

3. Drive customer advocacy to improve adoption, usage and referrals:

- Collaborate with product and customer success teams to drive adoption and usage of features

- Develop and nurture customers into advocates across a spectrum ranging from external reviews, beta testing groups, customer advisory board and external evangelists

4. Build and execute GTM strategies for new and existing products:

- Build deep understanding of our product, competition and the larger ecosystem to play an active role in pricing and packaging decisions

- Own the GTM for new features by collaborating with product and sales teams to establish the plan and orchestrate marketing execution to achieve those goals

- Collaborate with the Sales and Product team to do 0-1 market discovery and development for new products

5. Build and grow the Product Marketing team:

- Hiring: Plan and hire for head count to keep up with scope of PMM responsibilities

- Mentor and coach team members to improve overall team performance and ensure continuous learning and career growth

6. Improve Company's position and equity in the market:

- Collaborate with industry analysts, experts and influencers to create and maintain relevance, brand awareness and visibility

- Develop thought leadership to position as one of the key stakeholders in the Modern Data Stack space

What you'll bring to the table:

1. Excellent Communication Skills - Verbal and Written

2. Excellent interpersonal and relationship building Skills (for cross functional collaboration)

3. Ability to Research, Analyze and Synthesize information in great depth

4. Ability to empathetically understand and solve customer issues

5. Deep understanding of the business and the market trends6. Experience in driving business impact at a growth stage startup in a senior or leadership role

7. Building process about user research messaging, persona research, and GTM strategy for scaling product marketing

8. Preference: Worked at a product company in a nascent category and created an impact or someone who worked with a legacy company and then have gone through a rebranding and repositioning

9. Preference: Should have experience in doing Product Marketing at companies with SMB, Mid Market and Enterprise customers